Cappelli Identity Design creates personal brand for performer Luca Vullo

Luca Vullo is a performer, director and educator who entertains his audiences by embracing Italian gesticulation. As the Italian tendency to use large gestures has led to hostile stereotyping, Vullo has partnered with design studio Cappelli Identity Design to subvert these negative connotations and create an eccentric, vibrant personal brand design that is framed entirely on gesticulation. Using the typeface Extenda, Cappelli’s system deliberately misaligns the letters in Vullo’s new monogram to create the shape of a spotlight in the centre, a nod to his profession.