Conran Design Group rebrands to become Havas’ brand and design network

Conran Design Group has unveiled a distinctive new offer, brand identity and proposition: design to inspire progress.

This proposition influences every element of the new identity, with a bold new typographic approach from French type designer Jean François Porchez.

The new marque places design at the heart of everything – as foundational to business as it is to life – while bold photography elevates and celebrates the craft of thoughtful design and captures the regional character of Conran Design Group’s global locations.

Conran Design Group’s heritage is celebrated in the iconic, rounded marque – designed to deliver cultural iconicity and reflect an outward-looking perspective and attitude to the world around us.

The launch of the global network, which brings together Conran Design Group and French agency W – now W Conran Design – is driven by an evolved proposition: thoughtful design to inspire progress for business, people and society.

This proposition is delivered through a refreshed offer that includes brand strategy, design, experience design and communications and engagement, with a focus on meaningfully integrating sustainability services throughout.

Lee Hoddy, Conran Design Group’s executive creative director, explains, “The new marque, with the D at the centre of the C, is at the core of the identity, and a shorthand for our positioning. It feels confident, full of personality and culturally relevant.”

Conran Design Group’s global CEO, Thom Newton, is excited to present the brand to clients far and wide. He says, “We’re fortunate to have two great brand and design businesses in the Havas family – Conran Design Group and W, the agency responsible for creating the brand for the Paris Olympics.

“Both offer decades of heritage and an established place in their relative markets. Bringing them together to form this network creates a new force that will compete with the very best in the industry. But not only compete – but offer something new. Something bolder and more thoughtful, and critically, driven by a long-held belief in the power of great design to drive people, business and society forward.”