The rebrand and repositioning for 248 Growth Partners, a firm specialising in providing capital and operational expertise to Australian growth companies, was led by design agency Hulsbosch. The aim behind creating a new name, logo and visual identity was to help the firm attract investors and opportunities to help it grow within Australia. 248 Growth Partners’ directors and portfolio managers, Christian Jensen and Jonathan Pearce, explain that the brand refresh will help it “communicate confidently and boldly”. The key brand graphic device is a repeated sequence of growing chevrons that mirror the firm’s acceleration and improvement within the industry.
