Dairy pioneer Horizon Organic launches new identity

In partnership with design consultancy Elmwood New York, Horizon Organic, the brand that introduced dairy products free from antibiotics and growth hormones to US supermarket aisles, has revealed a comprehensive brand refresh. To stand out within a competitive market, Horizon Organic has introduced a design identity that amplifies its pioneering voice and nods to its heritage. Foundational to the rebrand is the ‘shared horizon’ visual symbol, an arc that repeats across all packaging, reminding customers of its commitment to regenerative and sustainable agriculture whilst also making it recognisable across all touchpoints.