Data analysis company Sonder brings human narrative to rebrand

The project, led by digital-first studio OHMY, based in Warwickshire, UK, aimed to make data analysis digestible on behalf of Sonder, formerly Consumer Insight. After two decades and a significant internal positioning transition, Sonder needed a brand identity that would reflect its growth in both visual and verbal assets. Its new logo uses an authoritative typeface to reflect reliability and its striking black and yellow colour palette helps retain its audience's attention.