The limited edition beauty bar, launched by international design agency JDO, is named under the hashtag KeepHerConfident. The collaboration follows the introduction of Dove’s Confident Sport Program and Venus William’s announced support of the brand. JDO’s work for Dove involved designing the packaging, which was modelled on a tennis ball canister and filled with three beauty bars of Venus’ choosing. The project symbolises the collaborators’ shared goal of inspiring confidence in young girls and showing that a lack in body confidence should not stop them from playing sport.
