Syenex, a company within the field of biotech, provides biotechnologists with access to synthetic tools for drug development. Global design studio Essen International has developed a new brand positioning, design and identity for the market newcomers to attract high-quality employees and be perceived as a dependable partner for clients. With the company offering access to top-tier targeted viruses and making them accessible to all gene- and cell-therapy developers, Essen sought to create a comprehensive visual system that resembles a modular-based framework and endless possibilities. Even the new typeface is bio-inspired, while an abstract interpretation of DNA was also utilised to serve as a futuristic brand asset.
