Financial platform Robinhood introduces new minimal visual identity

Robinhood, a US retail broker that offers everyone access to the financial markets through commission-free trading, has started rolling out a refreshed visual design that signals its future intentions. Expressing the business' growth and maturity, the new 'less is more' system by Porto Rocha features a simplified logo, black and white colour palette and a technical illustrative style. The design elements are structured within a modular system that Michael Goodbody, VP of marketing at Robinhood, hopes has resulted in a more sophisticated look that positions the company as the right place for serious investors to turn to.