Global beauty, health and wellness summit INNOCOS reveals updated identity

INNOCOS, which exists to provide a platform for beauty and wellness to build impactful brands, sought the help of Free The Birds to craft an identity which could communicate the organisation’s industry significance. The British design agency’s work involved the creation of comprehensive brand guidelines as well as adopting a distinctive circle icon.

Unveiled ahead of INNOCOS’ annual summit in Napa Valley, California, the global summit and thought leadership platform’s new identity also incorporates the brand’s core values of collaboration, empowerment and a passion for excellence.

Its revised logo, a distinctive circle icon, hopes to symbolise the very essence of INNOCOS: people coming together. This then fed into the implementation of a flexible and fresh system which enables its members to navigate the organisation itself, its festivals and thought leadership platform.

Iryna Kremin, founder of INNOCOS, says, “Over the past year, INNOCOS has been on an incredible journey of growth and evolution. As we expanded our focus from being a senior executive marketing and innovation summit in cosmetics and personal care to embracing wellness, longevity, and health, we realised the need for a more vital, more recognisable branding to reflect our new direction.”

In addition to a new logo, its revised palette features cobalt blue as the primary colour. Linked with themes of stability and calmness, it also hopes to represent the natural elements surrounding the industry experts who attend INNOCOS.

The new identity will be implemented across its website, e-marketing and event literature.