Global healthtech firm Spectrum.Life launches digital-first rebrand

The revised brand identity, designed by UK-based brand agency UnitedUs, sought to reflect Spectrum.Life’s position as a comprehensive health partner. The redesign also aims to differentiate the brand’s ability to provide a number of clinically backed digital health, mental health and wellbeing services.

Founded in 2018 as an employee assistance programme provider, Spectrum.Life evolved to offer clinically backed digital health, mental health and wellbeing solutions. The brand required a redesign to underscore its extensive growth and commitment to innovation and empowering individuals to thrive.  

Spectrum.Life called on independent brand agency UnitedUs, who devised a new identity that emphasises the brand’s full-spectrum care offering under the strapline ‘full spectrum care, for a full spectrum life’. The company’s visual identity now draws on the light spectrum to create a unified branding system.

Luke Taylor, creative director at UnitedUs, says, "Our goal was to create a brand that radiated Spectrum.Life's energy and full spectrum ambition. The spectrum device became a powerful visual metaphor, representing the many ways Spectrum.Life supports a myriad of lives and experiences."

UnitedUs believes the new design system is flexible and adaptable, primed for digital interaction. The agency’s work also includes an internal digital toolkit, external website and sales communications materials.

Stephen Costello, CEO and co-founder at Spectrum.Life, adds, “We needed a new brand to reflect where we are now – without losing sight of who we are as a company – and one that can grow with us. Our new brand identity represents our evolution into a healthtech innovator, delivering scalable digital health solutions while remaining true to our founding principles.”