Global sonic branding agency Sixième Son unveils soulful identity redesign

Fast approaching three decades in the sonic branding space, Sixième Son turned to global creative agency Dragon Rouge to devise a new visual identity that could aptly balance its expert credentials with creative musical expression. The brand update, which sees alterations to its angel icon and brand colour, hopes to match the company’s independent spirit.

Founded in 1995, the branding and music production agency has since gone on to craft sonic identities, audio logos and sound design solutions for over 600 brands around the world. Its impressive roster of clients ranges from the likes of French pharmaceutical Sanofi to world-renowned football club FC Barcelona.

The identity update sought to underline Sixième Son’s knack for evolving with its clients and the industry at large. Michael Boumendil, founder and CEO of Sixième Son, explains, “2025 will not only mark the 30th anniversary of Sixième Son but the realisation of our greatest aspirations. To mark this era of maturity, we unveil a new visual identity rooted in universality, simplicity, and the precision that defines us.”

The revised identity is informed by ‘Sense & Soul’ – a brand concept devised by Dragon Rouge that represents Sixième Son’s ‘upbeat, playful, and meticulous’ character. Alterations include the modernisation of the brand’s angel symbol, which now acts as the focal point of the visual identity. Elsewhere, its pink colour is now more vibrant and paired with a ‘passionate’ red, while a warm handwritten typography is also incorporated into the design.

Becky King, creative director at Dragon Rouge, adds, “This project was labour of love for both parties and an opportunity to create something elegant and impactful. The visual expression reflects the skills and passion of the people behind Sixième Son – and is a finely tuned balance between the structured (crafted and detailed) and the emotional (expressive and agile).”