Greece's largest private energy company undergoes sunny rebrand

Energy company Protergia partnered with global design agency SomeOne to craft a rebrand that emphasises warmth and optimism. Protergia hopes the new design will reposition the company as the 'customer champion'.

Protergia is the largest privately owned energy company in Greece. The main design inspiration for the rebrand was drawn from the sun to create vibrancy and brightness. SomeOne believes the sun is the perfect metaphor for the brand, as it not only demonstrates the company's optimism but also its ability to produce energy. The graphic device is found within the revised logo, colour palette, iconography and photography. 

The wordmark uses font Codec Warm, while the sun is incorporated into the logo as a graphic interpretation. With the primary colour being orange, the new logo creates a vibrancy that aims to set itself apart from other, blue-centric energy companies.  

The photography aims to capture positivity, thereby matching the sun motif.  

SomeOne also introduced brand character Gia, which is phonetically pronounced like “hi” in Greek (γεια). Gia is shaped like the sun and can be found in Protergia chatbots and its app.  

The new rebrand was officially introduced at the Protergia Brand Launch held at the Port of Athens.  

Fi Casey, design director at SomeOne, commented on agency’s website, “It was important to create an identity which embodied the positivity and warmth behind the strategy. Every element, from the warm and personable typeface, to the distinctive Protergia sun asset considered this.”