Honda Powersports creates immersive website

Honda Powersports, the division of the Japanese conglomerate that sells motorcycles, scooters and ATVs, worked with Gravity Global to redesign its website. The full-service agency used Honda’s data, user feedback and conversion rates for the foundations of the redesign. To bring excitement to the prospect of owning a Powersports vehicle, the website features moving animations and designs. With elements such as realistic CGI environments for the 3D Configurator Tool, a navigation section and contextual links, the website showcases the brand’s personality and passion for high-performance.