How Palantis designed vibrant visual identity for French summer pop up bar

In 2022, event organiser Sebastien Maloi approached creative studio Palantis to help design visuals for his project, La Baignade. The project was a summer bar in La Baule-Escoublac that aimed to be a vibrant and relaxed space.

Maloi wanted to create an ephemeral summer bar where music and cocktails are mixed with carefully chosen playlists. He partnered with creative studio Palantis to help create the imagery. 

The summer bar used a thick geometric typeface that was reminiscent of vinyl record covers. It used acid colours to convey a summer feeling and also released posters designed to combine music and cocktails. 

The summer bar allowed customers to order cocktails that mixed with music genres like a 'Blues tonic’.