Invengene unveils brand transformation

Defining pharma brand Invengene as a 'Growth Catalyst', global brand specialist Landor has crafted an identity for the company that reflects its role in accelerating growth. The rebrand features a new voice and visual identity that focuses on precision and strategic action in order to elevate its presence within the competitive injectables industry. Its logo is emblematic of the brand's dedication to innovation, positioning Invengene as a provider of efficient healthcare. Through purpose-driven design, Invengene now stands out in a “cluttered” category, as Ronita Mukerjee, executive director - client services at Landor India, describes it.