Household brand Jaffa, known for its citrus products, is expanding its portfolio and introducing other fruits such as melons and pineapples. London-based agency Earthling designed the new look that reflects the brand's “appetite to move towards something bolder”, as creative partner at Earthling Stephen McDavid says. Nodding to its heritage, the revised logo still contains a portion of blue from the original design but artist Rob Clarke has redrawn it so that it is digitally transferrable. Other revitalised assets from this launch include The Juice Crew characters and vibrantly coloured fonts, which hope to amplify the brand's character.
