Lindt Premium Collection design highlights role of marble

Iconic chocolatier Lindt had struggled in recent years to assert itself as a category leader following the entrance of new competitors into the market. For its Premium Collection chocolate box, Lindt UK turned to strategic design agency Derek&Eric – which was helped by strategist Silas Amos and The London Artworking Co. The design centres on the importance of marble in production due to its thermal properties which keep chocolate cool.