Luxury watchmaker Rapport London undergoes quintessentially British rebrand

Despite its 125 years of expertise in the watchmaking business, Rapport had a sales slump following the Covid-19 pandemic. Hoping to confidently reassert itself as an elegant luxury brand in the minds of modern watch buyers, it called on international digital marketing and innovation agency Signifly. The revised website, which was informed by a brand strategy that focuses on evoking British elegance, aims to reflect Rapport’s longstanding heritage.