Mam Baby's full rebrand looks to centre modern parents

In an increasingly climate conscious market, Mam Baby looks to become a more sustainable business. With this shift, the rebrand reflects a more modernised approach to its materials and communication.

Baby care product provider Mam Baby underwent a full global rebrand with strategic brand design agency Midday Studio, seeking to position itself as a company of the present. Moreover, Mam Baby’s shift towards utilising sustainable materials inspired the modernising of the brand identity as a whole, while preserving its near 40 years’ worth of trust and heritage.

The global rebrand also focused on Mam Baby as a world-wide brand, introducing a colourful, warm, modern look to through over 200 products in more than 50 countries. Furthering its international reach, the icons sought to create a universal visual language. Additionally, the photography is meant to showcase human moments and reinforce brand trust with the audience.

Midday Studio’s co-founder, Claudio Vecchio, emphasises the function of colour in the rebrand, saying, “We introduced a friendly and warm colour palette across the brand, creating strong differentiation in a predominately one-colour and pared back category, allowing for clear range navigation on-shelf and online.”