Turning to Seattle-based design studio Parker, Ostermoor sought a visual identity that would reflect the brand’s rich heritage and celebrate the history of its craft. As Parker founder and creative directed Tyler Eide explains, the market is in need of “new ideas” and Ostermoor’s quality production already provides a unique service. Its ornate typography, timeless colours and customer-facing language therefore needed to be propelled by a new visual identity that sets it apart from other 'bed-in-a-box' type products. Ostermoor’s new look nods to the past and uses fresh, bold photography to create a visual identity that appeals to new consumers who prioritise authentic business values.
