Met Office introduces friendly new animations to its design identity

Manchester-located design agency Flow has brought playfulness to the brand identity of one of the world’s most distinguished weather and climate services. The UK’s Met Office now has a new animated mascot, Christopher Cumulonimbus. The sweet, smiley character features on Met Office platforms in the form of 27 stickers and GIFS, which can be used by social media users to share how they feel about the weather. The GIFs have been created with the brand’s signature colours to ensure quick brand recall and appeal to a younger demographic, who prefer to access the weather report through a digital medium.