Middle Eastern fit-out contractor Havelock One reveals updated brand identity

Havelock One, which is based in Bahrain, Kuwait, Qatar, Saudi Arabia and the UAE, sought the help of creative agency Rogue to devise a new identity that reflects its 25 years in the business of fit-out and custom manufacturing.

Recognising that the revised identity needed to honour Havelock One’s long-standing legacy in the Middle East, Rogue also wanted to position the brand for the future. This was achieved by researching the company’s history, which led to a new brand narrative centred on the business’ proactive nature and ability to overcome challenges with strategic solutions.

This is reflected in the new visual identity – from wordmark to colour palette – and hopes to capture the perceived calibre of Havelock One’s operations. Rogue was also responsible for developing a comprehensive brand toolkit that provides guidelines across digital and print assets.

Robert Durrant, creative partner at Rogue, says, “From the outset, we knew we wanted to develop something that honoured the legacy of their existing brand equity while also propelling them forward with a bold, modern identity. Their commitment to precision, trust and unrelenting quality was synonymous with our creative approach, and together we’ve built a brand identity that represents their leadership and innovation in the industry.”