MullenLowe unites US offices to form new design studio

The London headquartered marketing communications company brought together its Boston, New York and Los Angeles design practices in a bid to highlight the firm’s commitment to crafting an holistic approach to creative solutions. The new agency will be led by heads of design Fabio Brigido (MullenLowe West) and João Paz (MullenLowe East).

The move follows on from the 2023 rebranding of MullenLowe Global, a fluid redesign that was undertaken by MillenLowe U.S. as a challenge to how agencies show up in the world.

Frank Cartagena, CEO of MullenLowe U.S., says, “As an agency, if you can’t brand yourselves, how can clients expect you to create a brand (or rebrand) for them? While the current trend is to outsource your agency logo or rebrand, MullenLowe did it entirely in house.”

Brigido and Paz, who were responsible for leading the rebrand, are set to co-lead MullenLowe Design Studio. The experienced art directors possess abiltiies as both designers and creatives, which the pair hope will allow them a unique perspective when solving the challenges of brands.

Cartagena adds, “These same designers are working on our clients' business every day. Without great design, a great idea will never realise its full potential. We are an ideas agency, and by formalising our design practice, we are ensuring design is always at the core.”