Natural wellness brand Reset reveals fresh new identity

Reset, a company from Indian pharma giant Venus Remedies Limited that supplies patented pain-relief products, has entered into the wellness and nutrition industry. Landor was responsible for creating a brand that is identifiable within a world now densely saturated with wellness products. This was achieved through a design system that reflects the brand’s scientific and emotional credibility, and a language that emphasises feelings and experiences. The new concept, ‘Dose of Goodness’, led to a visual identity that attempts to encapsulate the essence of holistic wellness.