UK renewable energy company Drax partnered with creative consultancy Lippincott to launch US-based Elimini, a new company aspiring to accelerate carbon removals and thereby contribute to the fight against climate change. Lippincott’s mission for this launch was clear; to create a brand identity that would both help spark a movement and transform the carbon removals industry with Elimini at the head. These goals are reflected in the brand’s name, which is a combination of the words ‘illuminate’ and ‘eliminate’, and backed up by colourful, yet succinct animations that bring the visual system to life.
