Ahead of Bezi’s debut on New York City grocery store shelves, design agency Red Antler created a recognisable and fun brand identity aiming to familiarise American shoppers with labneh – a soft Middle Eastern cheese made from strained yogurt. Bezi’s new look is unique so that it stands out alongside the dominant Middle Eastern product, hummus. Each flavour has a distinct primary colour and is paired with the brand’s new rounded geometric logo, which Red Antler’s brand design lead, Jackson Bernard, believes reflects the company’s friendly and humorous nature.
