Fold7Design, the London-based agency behind the launch, crafted an identity so [REDACTED] could draw in the AI and Web 3 community ahead of its in-person event in Bangkok, Thailand this November. Both the visual and verbal features of [REDACTED]’s new appearance encourage activism from its audience against closed-source AI infrastructure. It is full of provocative elements such as a dark-mode colour scheme, glitching graphics and subversive digital assets, which Fold7Design creative director Tom Munckton hopes will “inspire the people at the heart of this movement.”
