The project, undertaken by London-based brand and business consultancy Wiedemann Lampe, sought to rejuvenate the Foundation’s entire visitor experience. The newly defined brand pillars – ‘For Nature. For History. For Life’ – led to a strategy celebrating Planting Fields as a source of stories and inspiration. The flexible design system incorporates an updated brand voice and wayfinding illustrations by graphic artist Christopher DeLorenzo, while the updated palette complements existing New York State Park colours.
