The English university, which was voted ‘Arts University of the Year’ for 2025 by the Daily Mail University Guide, has a long and prestigious history dating back to 1845. Seeking a new identity to underline its vision for the future, it called on London-based brand agency North Design, which crafted a design narrative based on the city of Norwich’s knack for honouring history while embracing innovation. The transparent design process resulted in the creation of a custom typeface that blends traditional and digital art forms, embodying the concept of ‘Creative Exchange’.
