Philo’s rebrand positions it as the “Better Way to TV”

US streaming service Philo had its visual identity reimagined in a partnership with creative agency Sibling Rivalry. The result is a personality-packed visual identity and content-forward brand campaign that illustrates the broad scope of Philo’s entertainment services. As the media ecosystem has become complicated for consumers, Philo’s priority with its rebrand was to position itself as a simpler, more affordable option within the market. Sibling Rivalry achieved this through using direct, conversational language to communicate the brand's benefits clearly, while whimsical illustrations are used to infuse personality.