Plant-based milk brand MoFree adopts carefree identity
Crafted by brand design and innovation agency JDO’s Shanghai office, MoFree hopes to stand out with its bold, in-your-face attitude. Inspired by the brand name – directly translating as ‘Flying Cats’ – the charming MoFree cat mascot underlines the brand’s carefree personality. Further details to the new brand include the use of bold letterforms and intricate textures.
![alt](/media/15925/hires_mofree_jdo_01.jpg?anchor=center&mode=crop&width=0&height=0&rnd=133530905330000000&bgcolor=ffffff)
![alt](/media/15929/hires_mofree_jdo_05.jpg?anchor=center&mode=crop&width=0&height=0&rnd=133530905360000000&bgcolor=ffffff)
![alt](/media/15927/hires_mofree_jdo_03.jpg?anchor=center&mode=crop&width=0&height=0&rnd=133530905350000000&bgcolor=ffffff)
![alt](/media/15931/hires_mofree_jdo_07.jpg?anchor=center&mode=crop&width=0&height=0&rnd=133530905380000000&bgcolor=ffffff)