Regent Hotels & Resorts open Santa Monica hotel with ‘authentically Californian’ brand world

This month, the Regent Santa Monic Beach opened its doors to Californians and tourists after a period of absence from the Americas. The reintroduction of the luxury hospitality brand was supported by a multi-channel campaign created by London-based brand consultancy WePioneer. The campaign for this grand opening, comprised of golden sunset hues and dramatic visual elements, was grounded in Regent’s cinematic ‘Regent Presents’ creative platform. Bryony Simpson, CEO and founder of WePioneer stated that the new design system is intended to embody the “Californian spirit”.