Reorg announces dynamic rebrand and new name, Octus

The rebrand for Reorg, a leading provider of global credit intelligence and data, was led by growth strategy firm Prophet. The new name, brand strategy and visual identity captures how the company’s operates across the entire credit lifecycle, mirroring its market leadership status. ‘Octus’ was informed by the Latin word for eye, ‘oculus’, which reflects the company’s scope of insight and decision making. ‘Octolens’, the new logo mark, symbolises the company’s ability to find new insights.