Bristol-based design agency The Space Creative has reimagined Tideford’s brand identity in order to appeal to a younger 'trailblazer' consumer. This particular consumer seeks interesting and unique plant-based recipes that are inspired by world cuisine. The new design, both playful and witty, sets Tideford apart from Yeo Valley’s more traditional, standard soup range and its cosy, comforting brand identities. The connoisseur character created for this rebrand, Rudy, is to play a large role by bringing flamboyancy to its communications.
