Toilet Twinning flushes away old brand for confident and bold new identity

Toilet Twinning – an initiative by NGO Tearfund – exists to help tackle the global sanitation crisis and create safe toilets for all. Crafted by London-based creative agency Wildish & Co., the reimagined brand sought to be both eye-catching and capable of addressing the big issues around clean water, sanitation and hygiene. At the core of the new identity is the updated logo, which incorporates a toilet icon that hopes to add brand memorability.