Tongue-in-cheek identity designed for Seattle pickleball club and restaurant, Picklewood

Founded in partnership with restaurateur Ethan Stowell, Picklewood is a pickleball club set to open in summer 2025. It turned to the team at Seattle-based agency People People to help design a distinct and identifiable brand. The retro design system, inspired by 60s and 70s country club motifs, has been applied to a full branding package featuring primary logos, paddle designs and additional graphics. Picklewood’s new vintage identity also mirrors the design plans for the club’s exterior signage and outdoor spaces. Reflecting both the playfulness of the pickleball game and a traditional country club aesthetic, People People’s design comprises of a refined colour palette, distinct patterns and warm wood finishes.