Transform Awards Asia 2024 shortlist announced
Back for an 11th year, and still the only awards programme in the region to celebrate the transformative power of rebranding and brand development, the Transform Awards Asia recognises best practice in corporate, product and global brand development work.
Last year, on a thoroughly enjoyable evening hosted at the exquisite W Shanghai – The Bund in Shanghai, China, the winners of the tenth edition of the Transform Awards Asia were announced. A star-studded lineup of brands and design agencies competed for bragging rights, with Coffee Commune and MetaDesign China Limited eventually lifting the Transform Awards’ top trophy, the ‘Grand prix.’
One year on and the spirit of change and transformation is still in the air, with the awards ceremony moving back to Singapore. There might be a location alteration, but this year’s shortlist promises another high-quality awards night. There will no doubt be a buzz surrounding many highly competitive categories, including ‘Best use of a visual property,’ ‘Best brand experience’ and ‘Best localisation of an international brand.’ Meanwhile, the highly sought-after ‘Best overall visual identity’ and ‘Grand prix’ will also be revealed on the night.
As always, each and every entry into this year’s Transform Awards Asia has been scrupulously examined by our panel of expert judges. The 2024 batch of judges, who were asked to focus particularly on a project’s creativity, innovation, strategic excellence and implementation, hailed from a wide variety of organisations, including HSBC, TikTok and Visa.
Transform magazine is delighted to announce the 2024 Asia Awards ceremony will take place at the wonderful Hilton Singapore Orchard in Singapore on 18 November.
The full shortlist is as follows:
CONTENT
Best use of a visual property
DigiPlus Interactive Corp and Landor
GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
Japfa Best and Landor
Pernod Ricard and MetaDesign China Limited
Best brand architecture solution
GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
Nestle Water Vietnam and CBA Asia Design – La Vie
Trinasolar and Interbrand
Best brand experience
Huawei and Landor
International Cricket Council and WiteKite
PepsiCo – Gatorade Dream Court Guizhou
Tata CliQ and Landor
TATA.ev and Landor
Best wayfinding or signage
Incaier and Siegel+Gale
MTR Corporation and Landor
Best use of audio branding
M1 and Sixième Son
TATA.ev and Landor
Ujjivan and Unmute
Best use of typography
Bathsense, by Asian Paints and Landor
DigiPlus Interactive Corp and Landor
Best expression of a brand on social media channels
Elevit and Ylab Limited.
Hilton International Asia Pacific Pte Ltd and LABBRAND
PROCESS
Best implementation of brand development project
GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
Meesho and Landor
Best localisation of an international brand
Elevit and Ylab Limited.
Nestle Vietnam and CBA Asia Design – MILO
Nutro, Mars Foods (China) Co., Ltd. and ShinyBay
Vaseline® and Lonsdale Design
STRATEGY
Best creative strategy
Reset, Venus Remedies and Landor
Tyger Capital and Conran Design Group
Best brand evolution (business)
Granite Asia and Studio Everywhere
RC Cola
SonoScape and Siegel+Gale
Best brand evolution (consumer)
Larah by Borosil and The Clearing
China United Airlines and Prophet
Unilever POND'S and 1HQ Brand Agency Singapore
Vaseline® and Lonsdale Design
Yeo's and Dragon Rouge
Best brand evolution (corporate)
DigiPlus Interactive Corp and Landor
SkyMavis and Bratus Agency
Best strategic or creative development of a new brand
Granite Asia and Studio Everywhere
Hyphen (PEP Technologies) and Conran Design Group
Pernod Ricard and MetaDesign China Limited
TATA.ev and Landor
Tyger Capital and Conran Design Group
Best development of a new brand within an existing brand portfolio
Brown Table Culture and Count To Ten
Diageo India and Butterfly Cannon
Diageo India and Design Bridge and Partners – McDowell's & Co Distiller's Batch Indian Single Malt
Diageo India and Design Bridge and Partners – X Series by McDowell's & Co
TYPE
Best corporate rebrand following a merger or acquisition
CGDG and Interbrand
Best brand development project to reflect a change of mission, values or positioning
DigiPlus Interactive Corp and Landor
DTDC and Landor
GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
Hisense and Interbrand
Best brand consolidation
INJA and Siegel+Gale
SWIGGY and Jigsaw Brand Consulting
Best rebrand of a digital property
The Swaddle and Nightjar
Best employer brand
DFS and Prophet
WRAPPED
Best use of packaging (glass)
Diageo India and Design Bridge and Partners
Tanglin Cacao Gin and Kiilat Creative
Best use of packaging (other)
Hyphen (PEP Technologies) and Conran Design Group
NAFOODS and Bratus Agency
OCANY and Bratus Agency
Shinzu'i WHITEssentials and Kiilat Creative
Tempo and Interbrand
Yeo's and Dragon Rouge
Best use of packaging (limited edition)
Diageo India and Butterfly Cannon
Diageo India and Design Bridge and Partners
Mobil 1 and Siegel+Gale
SECTOR
Best visual identity from the automotive sector
Lynk&Co and Siegel+Gale
Best visual identity by a charity, NGO or NFP
Zijiang Foundation and TAAS Sustainable Design Consulting Co.,Ltd
Best visual identity from the education sector
Uprio and Conran Design Group
Best visual identity from the energy and utilities sector
CGDG and Interbrand
SIGENERGY and Pinbrand
Best visual identity from the financial services sector
Granite Asia and Studio Everywhere
Tyger Capital and Conran Design Group
YIXIN and Siegel+Gale
Best visual identity from the FMCG sector
NAFOODS and Bratus Agency
OCANY and Bratus Agency
Lakmē by Unilever India and JDO Global
Unilever POND'S and 1HQ Brand Agency Singapore
YUTANG and DuoooBrand
Best visual identity from the food and beverage sector
MoFree by Dali Food Group and JDO Global
Diageo India and Design Bridge and Partners
Hindustan Unilever and Elmwood Brand Consultancy Singapore
PepsiCo – Lays Smiles Thailand 2024
Pernod Ricard and MetaDesign China Limited
Yeo's and Dragon Rouge
Best visual identity from the industrial and basic materials sector
CUMIC and DuoooBrand
Best visual identity from the lifestyle and wellbeing sector
Hyphen (PEP Technologies) and Conran Design Group
Midea and Interbrand
Reset, Venus Remedies and Landor
Best visual identity from the sports and leisure sector
Ban Mai Theater and InSpace Creative
HIMEX and DuoooBrand
International Cricket Council and WiteKite
Best visual identity from the technology, media and telecommunications sector
Digital Nasional Berhad and Dragon Rouge
Hisense and Interbrand
Sugarbox and Landor
Best visual identity from the transport and logistics sector
China United Airlines and Prophet
Destin-Link Supply Chain Management (Beijing) Co., Ltd and MetaDesign China Limited
GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
INJA and Siegel+Gale
There is no shortlist for the special recognition section of categories, the Best overall visual identity and the Grand prix. Everyone shortlisted is eligible and the winner will be announced at the very special awards ceremony on 18 November 2024.
