Transform Awards Asia 2024 shortlist announced

Back for an 11th year, and still the only awards programme in the region to celebrate the transformative power of rebranding and brand development, the Transform Awards Asia recognises best practice in corporate, product and global brand development work.

Last year, on a thoroughly enjoyable evening hosted at the exquisite W Shanghai – The Bund in Shanghai, China, the winners of the tenth edition of the Transform Awards Asia were announced. A star-studded lineup of brands and design agencies competed for bragging rights, with Coffee Commune and MetaDesign China Limited eventually lifting the Transform Awards’ top trophy, the ‘Grand prix.’

One year on and the spirit of change and transformation is still in the air, with the awards ceremony moving back to Singapore. There might be a location alteration, but this year’s shortlist promises another high-quality awards night. There will no doubt be a buzz surrounding many highly competitive categories, including ‘Best use of a visual property,’ ‘Best brand experience’ and ‘Best localisation of an international brand.’ Meanwhile, the highly sought-after ‘Best overall visual identity’ and ‘Grand prix’ will also be revealed on the night.

As always, each and every entry into this year’s Transform Awards Asia has been scrupulously examined by our panel of expert judges. The 2024 batch of judges, who were asked to focus particularly on a project’s creativity, innovation, strategic excellence and implementation, hailed from a wide variety of organisations, including HSBC, TikTok and Visa.

Transform magazine is delighted to announce the 2024 Asia Awards ceremony will take place at the wonderful Hilton Singapore Orchard in Singapore on 18 November.

The full shortlist is as follows:

 

CONTENT

Best use of a visual property

DigiPlus Interactive Corp and Landor

GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Japfa Best and Landor

Pernod Ricard and MetaDesign China Limited

 

Best brand architecture solution

GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Nestle Water Vietnam and CBA Asia Design – La Vie

Trinasolar and Interbrand

 

Best brand experience

Huawei and Landor

International Cricket Council and WiteKite

PepsiCo – Gatorade Dream Court Guizhou

Tata CliQ and Landor

TATA.ev and Landor

 

Best wayfinding or signage

Incaier and Siegel+Gale

MTR Corporation and Landor

 

Best use of audio branding

M1 and Sixième Son

TATA.ev and Landor

Ujjivan and Unmute

 

Best use of typography

Bathsense, by Asian Paints and Landor

DigiPlus Interactive Corp and Landor

 

Best expression of a brand on social media channels

Elevit and Ylab Limited.

Hilton International Asia Pacific Pte Ltd and LABBRAND

 

PROCESS

Best implementation of brand development project

GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Meesho and Landor

 

Best localisation of an international brand

Elevit and Ylab Limited.

Nestle Vietnam and CBA Asia Design – MILO

Nutro, Mars Foods (China) Co., Ltd. and ShinyBay

Vaseline® and Lonsdale Design

 

STRATEGY

Best creative strategy

Reset, Venus Remedies and Landor

Tyger Capital and Conran Design Group

 

Best brand evolution (business)

Granite Asia and Studio Everywhere

RC Cola       

SonoScape and Siegel+Gale

 

Best brand evolution (consumer)

Larah by Borosil and The Clearing

China United Airlines and Prophet

Unilever POND'S and 1HQ Brand Agency Singapore

Vaseline® and Lonsdale Design

Yeo's and Dragon Rouge

 

Best brand evolution (corporate)

DigiPlus Interactive Corp and Landor

SkyMavis and Bratus Agency

 

Best strategic or creative development of a new brand

Granite Asia and Studio Everywhere

Hyphen (PEP Technologies) and Conran Design Group

Pernod Ricard and MetaDesign China Limited

TATA.ev and Landor

Tyger Capital and Conran Design Group

 

Best development of a new brand within an existing brand portfolio

Brown Table Culture and Count To Ten

Diageo India and Butterfly Cannon

Diageo India and Design Bridge and Partners – McDowell's & Co Distiller's Batch Indian Single Malt

Diageo India and Design Bridge and Partners – X Series by McDowell's & Co

 

TYPE

Best corporate rebrand following a merger or acquisition

CGDG and Interbrand

 

Best brand development project to reflect a change of mission, values or positioning

DigiPlus Interactive Corp and Landor

DTDC and Landor

GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Hisense and Interbrand

 

Best brand consolidation

INJA and Siegel+Gale

SWIGGY and Jigsaw Brand Consulting

 

Best rebrand of a digital property

The Swaddle and Nightjar

 

Best employer brand

DFS and Prophet

 

WRAPPED

Best use of packaging (glass)​

Diageo India and Design Bridge and Partners

Tanglin Cacao Gin and Kiilat Creative

 

Best use of packaging (other)

Hyphen (PEP Technologies) and Conran Design Group

NAFOODS and Bratus Agency

OCANY and Bratus Agency

Shinzu'i WHITEssentials and Kiilat Creative

Tempo and Interbrand

Yeo's and Dragon Rouge

 

Best use of packaging (limited edition)

Diageo India and Butterfly Cannon

Diageo India and Design Bridge and Partners

Mobil 1 and Siegel+Gale

 

SECTOR

Best visual identity from the automotive sector

Lynk&Co and Siegel+Gale

 

Best visual identity by a charity, NGO or NFP

Zijiang Foundation and TAAS Sustainable Design Consulting Co.,Ltd

 

Best visual identity from the education sector

Uprio and Conran Design Group

 

Best visual identity from the energy and utilities sector

CGDG and Interbrand

SIGENERGY and Pinbrand

 

Best visual identity from the financial services sector

Granite Asia and Studio Everywhere

Tyger Capital and Conran Design Group

YIXIN and Siegel+Gale

 

Best visual identity from the FMCG sector

NAFOODS and Bratus Agency

OCANY and Bratus Agency

Lakmē by Unilever India and JDO Global

Unilever POND'S and 1HQ Brand Agency Singapore

YUTANG and DuoooBrand

 

Best visual identity from the food and beverage sector

MoFree by Dali Food Group and JDO Global

Diageo India and Design Bridge and Partners

Hindustan Unilever and Elmwood Brand Consultancy Singapore

PepsiCo – Lays Smiles Thailand 2024

Pernod Ricard and MetaDesign China Limited

Yeo's and Dragon Rouge

 

Best visual identity from the industrial and basic materials sector

CUMIC and DuoooBrand

 

Best visual identity from the lifestyle and wellbeing sector

Hyphen (PEP Technologies) and Conran Design Group

Midea and Interbrand

Reset, Venus Remedies and Landor

 

Best visual identity from the sports and leisure sector

Ban Mai Theater and InSpace Creative

HIMEX and DuoooBrand

International Cricket Council and WiteKite

 

Best visual identity from the technology, media and telecommunications sector

Digital Nasional Berhad and Dragon Rouge

Hisense and Interbrand

Sugarbox and Landor

 

Best visual identity from the transport and logistics sector

China United Airlines and Prophet

Destin-Link Supply Chain Management (Beijing) Co., Ltd and MetaDesign China Limited

GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

INJA and Siegel+Gale

 

There is no shortlist for the special recognition section of categories, the Best overall visual identity and the Grand prix. Everyone shortlisted is eligible and the winner will be announced at the very special awards ceremony on 18 November 2024.