Transform Awards Europe 2025 open for entries
The Transform Awards Europe is back and bigger than ever for its 16th instalment. The continent’s only awards programme to celebrate the transformative power of brand strategy, creativity and design is officially open for entries once again. Who will be crowned ‘Grand prix’ winners in 2025?
Earlier this year, Europe’s very best brand designers and strategists packed out the Brewery in central London to discover which projects would take home Highly commended, Bronze, Silver and Gold awards, as well as the highly coveted ‘Best overall visual identity’ and ‘Grand prix’ trophies.
ZSL and RBL Brand Agency were the standout performers on the night, romping home with a Gold in ‘Best brand development project to reflect a change of mission, values or positioning (corporate)’ and Silver in ‘Best visual identity by a charity, NGO or NFP.’ But it was scooping up Transform’s most prestigious accolade – the ‘Grand prix’ – that the project will be best remembered for on the night. The work was considered “fantastic” by one judge, while another added that they “love everything about it.”
Other big winners on the night included Quarto and Pentagram, who won ‘Best overall visual identity.’ Meanwhile, Pentagram’s Angus Hyland also won ‘Creative director of the year’, while Silke Bochat (Weleda) beat the competition to ‘Brand strategist of the year.’ Jamie Thorp (Reed Words) wrapped up an eventful night by winning the ‘Young contender of the year’ trophy.
As always, the Transform Awards Europe 2025 will be judged by an esteemed panel of experts in the branding, marketing, advertising and corporate communications field. They will create a shortlist which recognises the agencies and businesses which excelled in their branding work, before ultimately deciding who will be taking home Highly commended, Bronze, Silver and Gold in their respective categories.
This year, Transform magazine subscribers can take advantage of an early entry discount of £150 off your total entry cost and your fifth entry free when entering by 2 August 2024. Non-subscribers will receive £100 discount off their total entry costs when submitting by 2 August 2024. Subscribe to Transform magazine here.
All the key dates and deadlines can be viewed here.
For help crafting your winning submissions, download our entry guide.
The full list of categories are as follows and their definitions can be found on the dedicated categories page:
Content
Best use of a visual property
Best brand architecture solution
Best use of copy style or tone of voice
Best brand experience
Best wayfinding or signage
Best use of typography
Best place or nation brand
Best expression of a brand on social media channels
Process
Best external stakeholder relations during a brand development project
Best internal communications during a brand development project
Best implementation of a brand development project
Best localisation of an international brand
Strategy
Best creative strategy (business)
Best creative strategy (consumer)
Best creative strategy (corporate)
Best brand evolution (business)
Best brand evolution (consumer)
Best brand evolution (corporate)
Best strategic or creative development of a new brand
Best development of a new brand within an existing brand portfolio
Best naming strategy (new name)
Best naming strategy (rename)
Best naming strategy (naming system)
Type
Best corporate rebrand following a merger or acquisition
Best brand development project to reflect a change of mission, values or positioning (business)
Best brand development project to reflect a change of mission, values or positioning (consumer)
Best brand development project to reflect a change of mission, values or positioning (corporate)
Best brand consolidation
Best digital transformation
Audio
Best audio brand
Best sonic brand activation
Best sonic brand evolution
Wrapped
Best use of packaging (glass)
Best use of packaging (print and card)
Best use of packaging (other)
Best use of sustainable packaging
Special recognition
Brand strategist of the year
Creative director of the year
Young contender of the year
Sector
Automotive
Charity, NGO or NFP
Education
Energy and utilities
Engineering and manufacturing
Farming and agricultural
Financial services
FMCG
Food and beverage
Healthcare and pharmaceutical
Industrial and basic materials
Lifestyle and wellness
Mining and extractives
Professional services (advisors and consultants)
Professional services (legal and accountancy)
Property, construction and facilities management
Public
Retail
Sports and leisure
Technology, media and telecommunications
Transport and logistics
Travel and tourism
Special recognition
Brand strategist of the year
Creative director of the year
Young contender of the year
