Transform Awards Europe 2025 open for entries

The Transform Awards Europe is back and bigger than ever for its 16th instalment. The continent’s only awards programme to celebrate the transformative power of brand strategy, creativity and design is officially open for entries once again. Who will be crowned ‘Grand prix’ winners in 2025?

Earlier this year, Europe’s very best brand designers and strategists packed out the Brewery in central London to discover which projects would take home Highly commended, Bronze, Silver and Gold awards, as well as the highly coveted ‘Best overall visual identity’ and ‘Grand prix’ trophies.

ZSL and RBL Brand Agency were the standout performers on the night, romping home with a Gold in ‘Best brand development project to reflect a change of mission, values or positioning (corporate)’ and Silver in ‘Best visual identity by a charity, NGO or NFP.’ But it was scooping up Transform’s most prestigious accolade – the ‘Grand prix’ – that the project will be best remembered for on the night. The work was considered “fantastic” by one judge, while another added that they “love everything about it.”

Other big winners on the night included Quarto and Pentagram, who won ‘Best overall visual identity.’ Meanwhile, Pentagram’s Angus Hyland also won ‘Creative director of the year’, while Silke Bochat (Weleda) beat the competition to ‘Brand strategist of the year.’ Jamie Thorp (Reed Words) wrapped up an eventful night by winning the ‘Young contender of the year’ trophy.

As always, the Transform Awards Europe 2025 will be judged by an esteemed panel of experts in the branding, marketing, advertising and corporate communications field. They will create a shortlist which recognises the agencies and businesses which excelled in their branding work, before ultimately deciding who will be taking home Highly commended, Bronze, Silver and Gold in their respective categories.

This year, Transform magazine subscribers can take advantage of an early entry discount of £150 off your total entry cost and your fifth entry free when entering by 2 August 2024. Non-subscribers will receive £100 discount off their total entry costs when submitting by 2 August 2024. Subscribe to Transform magazine here. 

All the key dates and deadlines can be viewed here.

For help crafting your winning submissions, download our entry guide.

The full list of categories are as follows and their definitions can be found on the dedicated categories page:

 

Content

Best use of a visual property

Best brand architecture solution

Best use of copy style or tone of voice

Best brand experience

Best wayfinding or signage

Best use of typography

Best place or nation brand

Best expression of a brand on social media channels

 

Process

Best external stakeholder relations during a brand development project

Best internal communications during a brand development project

Best implementation of a brand development project

Best localisation of an international brand

 

Strategy

Best creative strategy (business)

Best creative strategy (consumer)

Best creative strategy (corporate)

Best brand evolution (business)

Best brand evolution (consumer)

Best brand evolution (corporate)

Best strategic or creative development of a new brand

Best development of a new brand within an existing brand portfolio

Best naming strategy (new name)

Best naming strategy (rename)

Best naming strategy (naming system)

 

Type

Best corporate rebrand following a merger or acquisition

Best brand development project to reflect a change of mission, values or positioning (business)

Best brand development project to reflect a change of mission, values or positioning (consumer)

Best brand development project to reflect a change of mission, values or positioning (corporate)

Best brand consolidation

Best digital transformation

 

Audio

Best audio brand

Best sonic brand activation

Best sonic brand evolution

 

Wrapped

Best use of packaging (glass)​

Best use of packaging (print and card)

Best use of packaging (other)

Best use of sustainable packaging

 

Special recognition

Brand strategist of the year

Creative director of the year

Young contender of the year

 

Sector

Automotive

Charity, NGO or NFP

Education

Energy and utilities

Engineering and manufacturing

Farming and agricultural

Financial services

FMCG

Food and beverage

Healthcare and pharmaceutical

Industrial and basic materials

Lifestyle and wellness

Mining and extractives

Professional services (advisors and consultants)

Professional services (legal and accountancy)

Property, construction and facilities management

Public

Retail

Sports and leisure

Technology, media and telecommunications

Transport and logistics

Travel and tourism

 

Special recognition

Brand strategist of the year

Creative director of the year

Young contender of the year