Transform Awards Europe 2025 shortlist revealed
Now in its 16th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist once again reflects the quality and breadth of brand design projects entered into the Transform Awards.
The Awards recognise best practice in corporate, product and global brand development work. Analysing categories that focus on strategy, execution, content and evaluation, the judges of the Transform Awards Europe 2025 hailed from a wide variety of reputable organisations including BT Group, Lego and TSB Bank.
The best of the bunch last year was undoubtedly ZSL and RBL Brand Agency, which won the highly coveted ‘Grand Prix’ award – the Transform Awards’ most prestigious accolade. This year’s shortlisted entries will look to emulate the success of a project adored by judges.
Some of this year’s most hotly contested categories include ‘Best Implementation of a Brand Development Project,’ ‘Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)’ and ‘Best Visual Identity from the Financial Services Sector.' Eyes will also be focussed on the special recognition categories which will determine the 2024 ‘Brand strategist of the year,’ ‘Creative director of the year.’
All those shortlisted in the Transform Awards Europe will take home either a Gold, Silver, Bronze or Highly commended trophy. The winners will be announced at a very special awards ceremony on 26 March 2025, held at The Brewery, Chiswell Street, Central London.
Reserve your table by the end of January for the chance to get a Platinum table for the price of a Gold, a saving of over £600. Book a Gold table online by this deadline to be upgraded to a Platinum table, or contact Katie at katie.edwards@cravenhillpublishing.com.
The full shortlist is as follows:
CONTENT
Best Use of a Visual Property
Barnardo's and The Clearing
Courvoisier and Boundless Brand Design
Diageo India and Butterfly Cannon
Premier League and Interstate
SLB OneSubsea and Brandpie
Verbatim and Dusted
Best Brand Architecture Solution
Nidec and GW+Co
Lamy Liaisons and Be Dandy
Réalta and TOTEM
Best Use of Copy Style or Tone of Voice
Ascot Racecourse and saintnicks Ltd
Great Ormond Street Hospital Charity and Pentagram
HERE and Dusted
Tubi and DixonBaxi
UCL and Instinctif Partners
Zurich Insurance Company Ltd and Definition
Best Brand Experience
Dalziel & Pow Design Consultants
LMA Horizons and Designhouse
PepsiCo - Rockstar Energy Press Play On 2024 Visual Identity
Volkswagen AG and Landor
Best Wayfinding or Signage
BBC and GRAPHIC SR
Landsec and DNCO
National Galleries of Scotland and DNCO
Network Rail & Gatwick Airport Limited and Mima
Best Use of Typography
Barnardo's and The Clearing
Co-op and SomeOne
Healicious and Pencil Studio Ltd
PRM and Dragon Rouge
SUKLAB and Move Branding S.L.
Volkswagen AG and Landor
Best Place Brand
A State Of Denmark and Copenhagen Capacity
Art Invest and SomeOne
Stadt Eberswalde and INTO Branding GmbH
Best Expression of a Brand on Social Media Channels
Ascot Racecourse and saintnicks Ltd
SLB OneSubsea and Brandpie
The Auto Tech Show, powered by Anyline GmbH
PROCESS
Best External Stakeholder Relations During a Brand Development Project
Spectrum.Life and UnitedUs
thyssenkrupp nucera AG & Co. KGaA and onliveline GmbH - office for transformation and storytelling
Vereen and Synsation Brand Design
Best Internal Communications During a Brand Development Project
ALCEA and GW+Co
Shearwater and Siegel+Gale
SLB OneSubsea and Brandpie
Takeda Pharma Vertrieb GmbH & Co. KG and onliveline GmbH - office for transformation & storytelling
Uisce Éireann and RichardsDee & Genesis
Best Implementation of a Brand Development Project
Ara Partners and Bladonmore
AVK and we-do-co
Beazley and Prophet
Bring Energy and Designhouse
Charity Hall of Fame and IMP
Colgate-Palmolive
Evergreen Garden Care and Opinium Amsterdam
Stellarmann
STRATEGY
Best Creative Strategy (Business)
Automated Architecture and Ascend Studio
Itriom and Aeron Branding
RPC and Living Group
Stellarmann
Visku and Studio North
Best Creative Strategy (Consumer)
Colgate-Palmolive
Honda and Missouri Creative
TNT Sports and DixonBaxi
Best Creative Strategy (Corporate)
Corundum and Saboteur
Hugh James and Curious Ltd
RichardsDee and Uisce Éireann
University Hospitals Bristol & Weston NHS Foundation Trust and Mr B & Friends Creative Ltd
Best Brand Evolution (Business)
Ausolan and Move Branding S.L.
HERE and Dusted
Narvi and Ellun Kanat
Nudge and Pencil Studio Ltd
Spectrum.Life and UnitedUs
Best Brand Evolution (Consumer)
Bart Ingredients and The Space Creative
Emmi Caffe Latte and Springetts Brand Design
Kingsbake - Giant Bar and The Collaborators
Sofitel and Conran Design Group
The RSPB and ASHA & Co
Verbatim and Dusted
Best Brand Evolution (Corporate)
Aviva and Landor
Scouts and Dragon Rouge
Siemens and MetaDesign
United Trust Bank and Saboteur
Volkswagen AG and Landor
Best Strategic or Creative Development of a New Brand
Diageo India and Butterfly Cannon
Freely and DixonBaxi
Jobbio and Rowdy Studio
MILA Muszyna and Touchideas
Theakston and WPA Pinfold
Upper Woodlands and Pencil Studio Ltd
Best Development of a New Brand Within an Existing Brand Portfolio
Carlsberg Group and Missouri Creative
Diageo India and Butterfly Cannon
Dobry Hotel and Dragon Rouge
Muwin Estate Wines and WPA Pinfold
SLB OneSubsea and Brandpie
Best Naming Strategy (New Name)
Bring Energy and Designhouse
Kolet and Agence Namibie
Microhive and Brand Potential
OnPath Energy and Design By Structure
TfL and DNCO
Youll and Beniamin Pop Studio
Best Naming Strategy (Rename)<h/5>
Meent and JoosNabhan
Portsmouth Historic Quarter and Definition
ReMind UK and Mytton Williams
Uniquely and RichardsDee
Via and ASHA & Co
Voli Voli and Fabular branding
TYPE
Best Corporate Rebrand Following a Merger or Acquisition
Expana and Brandpie
Lipton Teas and Infusions with Team Creatif
TNT Sports and DixonBaxi
Vereen and Synsation Brand Design
Visku and Studio North
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Business)
atNorth
Ausolan and Move Branding S.L.
Bespak and Limber Brands
Jobbio and Rowdy Studio
Statscore and Dragon Rouge
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Consumer)
Dawtona and BNA Sp. z o.o.
Hawaiian Tropic and Pull Brand + Creative
ROLI and DixonBaxi
Verbatim and Dusted
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning (Corporate)
Ara Partners and Bladonmore
CIECH and Touchideas
Serendipity Capital and Industry Partners Limited
Shearwater and Siegel+Gale
thyssenkrupp nucera AG & Co. KGaA and onliveline GmbH - office for transformation and storytelling
Volkswagen AG and Landor
Best Digital Transformation
Ara Partners and Bladonmore
Aria and Together
HERE and Dusted
PRM and Dragon Rouge
Verbatim and Dusted
AUDIO
Best Audio Brand (Business and Corporate)
AOK and why do birds
ConocoPhillips and Sonic Minds
National Trust and MassiveMusic
Munich Re and amp GmbH
UCI and Unmute
Best Audio Brand (Consumer)
Corona (Global) and Made Music Studio
Leffe (ABInBev) with MassiveMusic and JKR
Felix and Sixième Son
Nando’s and Adelphoi Music
Best Sonic Brand Activation
AMF Fastigheter and Efterklang
NHS and Sonicbrand
Silent Disco King and ON THE SLY///
Best Sonic Brand Evolution
DSB (Danish State Railways) and Sonic Minds
Roland-Garros and Sixième Son
WRAPPED
Best Use of Packaging (Glass)
Beefeater and Boundless Brand Design
Chivas Brothers with The Glenlivet and JDO Global
CleanCo and Knockout
Best Use of Packaging (Print and Card)
Journey To The West - Love Sum and The Collaborators
Kingsbake - Giant Bar and The Collaborators
Pencil Studio Ltd
Best Use of Packaging (Other)
Blue Dragon and Boundless Brand Design
Colgate-Palmolive
MILA Muszyna and Touchideas
Pernod Ricard with Havana Club and JDO Global
Tenzing and Boundless Brand Design
Best Use of Packaging (Limited Edition)
Chivas Brothers with The Glenlivet and JDO Global
Moet Hennessy, Maison Hennessy and Knockout
Pencil Studio Ltd
The Kraken and NB Studio
SECTOR
Best Visual Identity from the Automotive Sector
Honda and Missouri Creative
Volkswagen AG and Landor
Best Visual Identity by a Charity, NGO or NFP
Barnardo's and The Clearing
Bill & Melinda Gates Foundation and Brunswick Creative
Kids and Red Stone
Kutxa Fundazioa and Move Branding S.L.
Microhive and Brand Potential
ReMind UK and Mytton Williams
Scouts and Dragon Rouge
Best Visual Identity from the Education Sector
Cardiff University and Only
Keyros Medica and BrandSilver
Sage and Limber Brands
UCL and Instinctif Partners
University of Bradford and Hybrid
Best Visual Identity from the Energy and Utilities Sector
Bring Energy and Designhouse
GreenCell and BNA Sp. z o.o.
OnPath Energy and Design By Structure
Uisce Éireann and RichardsDee
Zaffra and Dragon Rouge
Best Visual Identity from the Engineering and Manufacturing Sector
Bespak and Limber Brands
Clenova and Design By Structure
De Dietrich Process Systems and Be Dandy
Verbatim and Dusted
Ziemann Holvrieka and CRUSH
Best Visual Identity from the Farming and Agricultural Sector
Everards and Pencil Studio Ltd
Goat Shed and UnitedUs
Best Visual Identity from the Financial Services Sector
Aviva and Landor
Evolin and Instinctif Partners
Jaudi and Anagram
NorthStandard and Teamspirit
Rogo and Together
Shojin and Design By Structure
United Trust Bank and Saboteur
Zurich Insurance Company Ltd and 72andSunny
Best Visual Identity from the FMCG Sector
Dawtona and BNA Sp. z o.o.
Hawaiian Tropic and Pull Brand + Creative
Mars Wrigley and Elmwood London
MILA Muszyna and Touchideas
Best Visual Identity from the Food and Beverage Sector
Bart Ingredients and The Space Creative
Bonta of Bend and Magpie Studio
Carlsberg Group and Missouri Creative
Crodino and Missouri Creative
Meliá and Anagram
Best Visual Identity from the Healthcare and Pharmaceutical Sector
Bicycle Therapeutics and Greenspace
Boehringer Ingelheim and Interbrand in Central & Eastern Europe
Corundum and Saboteur
Diagnostyka and BNA Sp. z o.o.
Spectrum.Life and UnitedUs
Best Visual Identity from the Industrial and Extractives Sector
Papilo and Red Stone
SLB OneSubsea and Brandpie
Best Visual Identity from the Lifestyle and Wellbeing Sector
Karo Healthcare and Elmwood London
Narvi and Ellun Kanat
OGX and Brand Potential
Best Visual Identity from the Professional Services Sector (Advisors and Consultants)
Bind Media and Supple Studio Ltd
EY and Brandpie
Lifted Ventures and WPA Pinfold
Nordic Healthcare Group and Berry Creative
Uniquely and RichardsDee
Best Visual Identity from the Professional Services Sector (Legal and Accountancy)
CFG and Studio North
Global Advocaten and Rouge
Hugh James and Curious Ltd
RPC and Living Group
Best Visual Identity from the Property, Construction and Facilities Management Sector
General Projects and DNCO
KOPE and YeahNice
Oval and Anagram
Present Made and Regular Studio
SRE and Designhouse
Best Visual Identity from the Retail Sector
Co-op and SomeOne
PRM and Dragon Rouge
SUKLAB and Move Branding S.L.
Best Visual Identity from the Sports and Leisure Sector
Borussia Dortmund and DesignStudio
Co-op Live and SomeOne
Hult Center and Common Curiosity
TQ Branding and European Broadcasting Union
WK DZIK and BNA Sp. z o.o.
Best Visual Identity from the Technology, Media and Telecommunications Sector
Bicycle Therapeutics and Greenspace
Bill & Melinda Gates Foundation and Brunswick Creative
EE and Zag Ltd
Mindscape Studio and Daniel & Andrew Design Advisory
Statscore and Dragon Rouge
Zscaler and DEPT®
Best Visual Identity from the Transport and Logistics Sector
Blue and BroHouse
Network Rail & Gatwick Airport Limited and Mima
Visku and Studio North
Zigup and SomeOne
Best Visual Identity from the Travel and Tourism Sector
Inntravel and SomeOne
Raffles London at The OWO and Greenspace
Upper Woodlands and Pencil Studio Ltd
The shortlist for the special Recognition categories will be announced in January. There is no shortlist for the Best Overall Visual Identity and Grand Prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 26 March 2024.
