Transform Awards MEA 2025 open for entries

Still the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design, the Transform Awards Middle East and Africa recognises best practice in corporate, product and global brand development work. Now open for entries, its categories focus on strategy, execution, content and evaluation.

Hosted at the lavish Mandarin Oriental Jumeirah Beach in Dubai, the most recent iteration of the Transform Awards MEA was one to remember. Scooping up the highly sought-after ‘Grand prix’ (as well as four Golds and one Silver), Careem was the star of the show, with judges hailing its rebranding project as “fantastically polished” and “dynamic.” Who will be crowned ‘Grand prix’ campions this year?

As always, Transform’s panel of judges will be formed by independent experts in the world of branding, marketing and corporate communications. Assessing best practice in strategy, execution, content and evaluation, they will create a shortlist of the best projects entered.

This year, Transform magazine subscribers can take advantage of an early entry discount of $150 off your total entry cost and your fifth entry free when entering by 5 September 2024. Non-subscribers will receive $100 discount off their total entry costs when submitting by 5 September 2024. You can subscribe to Transform magazine here. 

The full list of fees can be found here. To help you craft your winning submissions, download the entry guide.

The full list of categories and their definitions can be found below and on the dedicated categories page. Any further questions about Transform Awards MEA can be sent to Lauren Ditcher, who will be happy to assist.

The full list of categories are as follows and their definitions can be found on the dedicated categories page:

 

Content

Best use of a visual property

Best brand architecture solution

Best use of copy style or tone of voice

Best brand experience

Best use of packaging

Best wayfinding or signage

Best use of typography

Best place or nation brand

Best expression of a brand on social media channels

 

Process

Best external stakeholder relations during a brand development project

Best internal communications during a brand development project

Best implementation of a brand development project

Best localization of an international brand

 

Strategy

Best creative strategy (business)

Best creative strategy (consumer)

Best creative strategy (corporate)

Best brand evolution (business)

Best brand evolution (consumer)

Best brand evolution (corporate)

Best strategic or creative development of a new brand

Best development of a new brand within an existing brand portfolio

Best naming strategy (new name)

Best naming strategy (rename)

Best naming strategy (naming system)

 

Type

Best corporate rebrand following a merger or acquisition

Best brand development project to reflect a change of mission, values or positioning (Business)

Best brand development project to reflect a change of mission, values or positioning (Corporate)

Best brand development project to reflect a change of mission, values or positioning (Consumer)

Best brand consolidation

Best digital transformation 

Best employer brand

 

Sector

Automotive

Charity, NGO or NFP

Education

Energy and utilities

Engineering and manufacturing

Farming and agricultural

Financial services

FMCG

Food and beverage

Healthcare and pharmaceutical

Industrial and basic materials

Lifestyle and wellness

Oil, gas, mining and extractives

Professional services

Property, construction and facilities management

Public

Retail

Sports and leisure

Technology, media and telecommunications

Transport and logistics

Travel and tourism

 

Special recognition

Brand strategist of the year

Creative director of the year

Young contender of the year