Transform Awards North America 2024 shortlist announced

Back for a tenth consecutive year, the Transform Awards North America has officially revealed its 2024 shortlist. The awards celebrate the transformative power of brand strategy, creativity and design throughout the region.

Last year’s hotly contested edition saw two projects in particular light up the New York City skyline. GE Aerospace and Interbrand was the big winner on the night, scooping up the highly sought after ‘Grand prix,’ while Hippo Harvest and Landor took home the ‘Best overall visual identity.’ Hailed by judges as “fun,” “fresh” and “classic” work, the two projects set the benchmark for years to come at the Transform Awards North America.

Hoping to emulate the success of these previous winners, entrants who made the cut for the 2024 shortlist have officially been announced. There is set to be fierce competition in a number of hotly contended categories including ‘Best brand evolution (consumer),’ ‘Best audio brand’ and ‘Best visual identity from the financial services sector.’

Each entry was examined by a panel of expert judges who hailed from the region’s top companies including Nike, The Coca-Cola Company and YouTube. The judges focused on creativity, innovation, strategic excellence and implementation when determining the best entries throughout each category.

Jack Cousins, editor at Transform magazine, says, “The Transform Awards North America is no stranger to showcasing outstanding work, and this year’s shortlist is no different. As always, the bar has been set remarkably high – not just for the companies and brand designers at these awards, but for all those looking on around the world. We look forward to celebrating the success of those who made the shortlist in New York City later this year.”

The winners of the Transform Awards North America will be announced at the iconic Edison Ballroom in New York City on October 3. Reserve your table now.

Tables may be booked for this exciting event with Beth Turner.

The complete shortlist is as follows:

 

CONTENT

Best use of a visual property

10 Bryant and Starfish Co.

Gatorade and Work & Co

LEGO and Interbrand

Microsoft

Tupperware and Landor

 

Best brand architecture solution

AdsWizz and Fazer

Fairtrade International and Tenet Partners

Nidec and GW+Co

Tim Hortons and Taxi Studio

 

Best use of copy style or tone of voice

Chartis and Brandpie

Hotel Nikko and London : Los Angeles

Microsoft

MN8 and Thackway McCord

Moody’s and Interbrand

 

Best brand experience

Emirates Leisure Retail and Brown Forman with Zebra

Great Wolf Resorts and BRC Imagination Arts

Northgate González Market and Shook Kelley

PGA TOUR and Work & Co

Puma and SGK

 

Best use of typography

LEGO – LEGO BRICK PRO and Interbrand

LEGO – LEGO TYPEWELL and Interbrand

West Loop Community Organization (WLCO) and Landor

 

Best place brand

Meatpacking District and Base Design

Town of Telluride and Monigle

 

Best expression of a brand on social media channels

CFA Institute Research and Policy Center and RooneyPartners

Goldman Sachs Advisor Solutions and Prophecy

Moody's and DEPT®

 

PROCESS

Best internal communications during a brand development project

EMC Insurance and Tenet Partners

High Liner Foods and WMH&I

Moody’s and Interbrand

 

Best implementation of a brand development project

Cencora and MetaDesign GmbH

Colgate-Palmolive

Kellanova and Brunswick Group

West Loop Community Organization (WLCO) and Landor

 

Best localization of an international brand

Pepsi HBU Culture Can and PepsiCo

XCMG Construction Machinery Co., Ltd. and LABBRAND

 

STRATEGY

Best creative strategy (business)

10 Bryant and Starfish Co.

AdsWizz and Fazer

Canon Medical Systems USA, Inc. and Tenet Partners

Chartis and Brandpie

PartnerCentric and Fazer

 

Best creative strategy (consumer)

Colgate-Palmolive

Orolay and Starfish Co.

Tupperware and Landor

 

Best creative strategy (corporate)

Leidos and IMP

Lincoln Property Company and Prophecy

Moody’s and Interbrand

Onity and Thackway McCord

 

Best brand evolution (business)

Bayer and HLK

Cadiz and Sustena, a Pariveda Company

ConvenientMD and BRIGADE

Paysafe

Relevate Power and Brandpie

Talent Solutions and we-do-co

 

Best brand evolution (consumer)

Colgate-Palmolive

Concacaf and WildPigs

DigiKey and Lippincott

LEGO and Interbrand

PepsiCo – Pepsi Global Redesign

Tupperware and Landor

Vital Essentials and Skidmore studio

 

Best brand evolution (corporate)

Bombardier and Lippincott

Cencora and MetaDesign GmbH

Health Care Service Corporation and Design Bridge and Partners

Kellanova and Brunswick Group

Miebach and DeSantis Breindel

Moody’s and Interbrand

 

Best strategic or creative development of a new brand

10 Bryant and Starfish Co.

Aptia and Living Group

Arcadium Lithium and Teneo

BKKB Ventures and London : Los Angeles

Flashlyte and Landor

MN8 and Thackway McCord

 

Best development of a new brand within an existing brand portfolio

Michigan State Dept of Health Sciences and MSU Health Care with Monigle

Outshift by Cisco and WANT Branding

 

Best naming strategy (new name)

&Partners and HLK

Aptia and Living Group

Human Rights Campaign (HRC) and Landor

MN8 and Thackway McCord

Nexxen and Starfish Co.

 

Best naming strategy (rename)

Lumenalta and Fazer

Onity and Thackway McCord

 

Best naming strategy (naming system)

Cisco and Northbound

 

TYPE

Best corporate rebrand following a merger or acquisition

AdsWizz and Fazer

Arq and WANT Branding

Nexxen and Starfish Co.

Ollion and Matchstic

R1 RCM and DeSantis Breindel

 

Best brand development project to reflect a change of mission, values or positioning

Gener8 and Sustena, a Pariveda Company

Kellanova and Brunswick Group

Microsoft

Simply Good Foods and CBX

West Loop Community Organization (WLCO) and Landor

 

Best brand consolidation

Bayer and HLK

LEGO and Interbrand

SmartBear

 

Best rebrand of a digital property

BNB Paribas Open and Work & Co

Cosette/Vyleesi and Starfish Co.

Reddit and Pentagram

Schulte Roth & Zabel and Agenda with RubyLaw

West Loop Community Organization (WLCO) and Landor

 

Best employer brand

Border States and Joe Smith

Microsoft

Udemy and PINK SQUID LTD

 

AUDIO

Best audio brand

ATB and Sonic Lens Agency

Compassion International and Sixième Son

Corona (Global) and Made Music Studio

General Mills / Cinnamon Toast Crunch™ and Made Music Studio

IBM and Antfood

Instacart and Antfood

 

Best sonic brand evolution

ATB and Sonic Lens Agency

TRESemmé and Big Sync Music Ltd

 

WRAPPED

Best use of packaging (glass)

J.P. Wiser’s / Pernod Ricard and JDO Global

 

Best use of packaging (print and card)

BKKB Ventures and London : Los Angeles

Colgate-Palmolive

 

Best use of packaging (other)

Cucina Moderna / Mizkan and JDO Global

Dove VitaminCare+ / Unilever and JDO Global

El Jimador and Nominee

PepsiCo – Doritos Pride All Year

PepsiCo – Doritos Solid Black 2023

 

Best use of packaging (limited edition)

Absolut Mosaik / Pernod Ricard and JDO Global

PepsiCo – Lays Dungeons and Dragons

PepsiCo – Pepsi HBU Culture Can

PepsiCo – Smartfood Valentines Day Influencer Kit

 

Best use of sustainable packaging

PepsiCo – Frito Lay Super Bowl LVII Compostable Bags 2023

 

SECTOR

Best visual identity by a charity, NGO or NFP

American Library Association (ALA) and Landor

Ford Foundation and Hyperakt

The New York Community Trust and Hyperakt

United Nations and Burson

West Loop Community Organization (WLCO) and Landor

 

Best visual identity from the education sector

Beating the Odds and Agenda

Learn Fresh, Ecotour and Nominee

 

Best visual identity from the energy and utilities sector

Arcadium Lithium and Teneo

Cadiz and Sustena, a Pariveda Company

LS Power and Prophecy

MN8 and Thackway McCord

Relevate Power and Brandpie

 

Best visual identity from the engineering and manufacturing sector

ALCEA and GW+Co

Gener8 and Sustena, a Pariveda Company

High Liner Foods and WMH&I

 

Best visual identity from the farming and agricultural sector

Bayer and HLK

Rain Bird and Matchstic

 

Best visual identity from the financial services sector

&Partners and HLK

Onity and Thackway McCord

Paysafe

Sola Payments and Monigle

State Street and Lippincott

Tradeweb and Living Group

Wisdom and A LINE Studio

 

Best visual identity from the FMCG, food and beverage sector

BKKB Ventures and London : Los Angeles

Canada Dry and CBX

El Jimador and Nominee

Kellanova and Brunswick Group

PepsiCo – Starry Visual Identity

 

Best visual identity from the healthcare, pharmaceutical and wellbeing sector

Andrus on Hudson and Joe Smith

ConvenientMD and BRIGADE

Cosette/Vyleesi and Starfish Co.

Health Care Service Corporation and Design Bridge and Partners

R1 RCM and DeSantis Breindel

Vitafusion and CBX

 

Best visual identity from the professional services sector (advisors and consultants)

Aptia and Living Group

Chartis and Brandpie

Talent Solutions and we-do-co

Tensure and Matchstic

The Kaleidoscope Group and DeSantis Breindel

Verian and Monigle

 

Best visual identity from the professional services sector (legal and accountancy)

Kelley Drye and Living Group

Schulte Roth & Zabel and Agenda

 

Best visual identity from the property, construction and facilities management sector

10 Bryant and Starfish Co.

Lincoln Property Company and Prophecy

Meatpacking District and Base Design

 

Best visual identity from the public sector

Town of Telluride and Monigle

 

Best visual identity from the retail sector

LEGO and Interbrand

Vornado and Starfish Co.

 

Best visual identity from the sports, travel, leisure and tourism sector

Casinos.com and Matchstic

Hotel Nikko and London : Los Angeles

Mondee and Interbrand

New York Golf Club and Landor

USRowing and Prophecy

 

Best visual identity from the technology, media and telecommunications sector

AdsWizz and Fazer

Leidos and IMP

Nexxen and Starfish Co.

Reddit and Pentagram

 

Best visual identity from the transport and logistics sector

Bombardier and Lippincott

Miebach and DeSantis Breindel

 

SPECIAL RECOGNITION

Brand strategist of the year

Julie Doughty – Landor

Christina Frayne – SGK

Kayla Risch – Colgate-Palmolive

 

Creative director of the year

Luis Aboyte – Landor

Harlie Brindak – Brunswick Group

Ada Mayer – Landor

 

Young contender of the year

Jalen Barr – Landor

Noa Beatty – SGK

Ivan Delgado – Landor

 

There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on October 3, 2024.