Transform Awards North America 2024 shortlist announced
Back for a tenth consecutive year, the Transform Awards North America has officially revealed its 2024 shortlist. The awards celebrate the transformative power of brand strategy, creativity and design throughout the region.
Last year’s hotly contested edition saw two projects in particular light up the New York City skyline. GE Aerospace and Interbrand was the big winner on the night, scooping up the highly sought after ‘Grand prix,’ while Hippo Harvest and Landor took home the ‘Best overall visual identity.’ Hailed by judges as “fun,” “fresh” and “classic” work, the two projects set the benchmark for years to come at the Transform Awards North America.
Hoping to emulate the success of these previous winners, entrants who made the cut for the 2024 shortlist have officially been announced. There is set to be fierce competition in a number of hotly contended categories including ‘Best brand evolution (consumer),’ ‘Best audio brand’ and ‘Best visual identity from the financial services sector.’
Each entry was examined by a panel of expert judges who hailed from the region’s top companies including Nike, The Coca-Cola Company and YouTube. The judges focused on creativity, innovation, strategic excellence and implementation when determining the best entries throughout each category.
Jack Cousins, editor at Transform magazine, says, “The Transform Awards North America is no stranger to showcasing outstanding work, and this year’s shortlist is no different. As always, the bar has been set remarkably high – not just for the companies and brand designers at these awards, but for all those looking on around the world. We look forward to celebrating the success of those who made the shortlist in New York City later this year.”
The winners of the Transform Awards North America will be announced at the iconic Edison Ballroom in New York City on October 3. Reserve your table now.
Tables may be booked for this exciting event with Beth Turner.
The complete shortlist is as follows:
CONTENT
Best use of a visual property
10 Bryant and Starfish Co.
Gatorade and Work & Co
LEGO and Interbrand
Microsoft
Tupperware and Landor
Best brand architecture solution
AdsWizz and Fazer
Fairtrade International and Tenet Partners
Nidec and GW+Co
Tim Hortons and Taxi Studio
Best use of copy style or tone of voice
Chartis and Brandpie
Hotel Nikko and London : Los Angeles
Microsoft
MN8 and Thackway McCord
Moody’s and Interbrand
Best brand experience
Emirates Leisure Retail and Brown Forman with Zebra
Great Wolf Resorts and BRC Imagination Arts
Northgate González Market and Shook Kelley
PGA TOUR and Work & Co
Puma and SGK
Best use of typography
LEGO – LEGO BRICK PRO and Interbrand
LEGO – LEGO TYPEWELL and Interbrand
West Loop Community Organization (WLCO) and Landor
Best place brand
Meatpacking District and Base Design
Town of Telluride and Monigle
Best expression of a brand on social media channels
CFA Institute Research and Policy Center and RooneyPartners
Goldman Sachs Advisor Solutions and Prophecy
Moody's and DEPT®
PROCESS
Best internal communications during a brand development project
EMC Insurance and Tenet Partners
High Liner Foods and WMH&I
Moody’s and Interbrand
Best implementation of a brand development project
Cencora and MetaDesign GmbH
Colgate-Palmolive
Kellanova and Brunswick Group
West Loop Community Organization (WLCO) and Landor
Best localization of an international brand
Pepsi HBU Culture Can and PepsiCo
XCMG Construction Machinery Co., Ltd. and LABBRAND
STRATEGY
Best creative strategy (business)
10 Bryant and Starfish Co.
AdsWizz and Fazer
Canon Medical Systems USA, Inc. and Tenet Partners
Chartis and Brandpie
PartnerCentric and Fazer
Best creative strategy (consumer)
Colgate-Palmolive
Orolay and Starfish Co.
Tupperware and Landor
Best creative strategy (corporate)
Leidos and IMP
Lincoln Property Company and Prophecy
Moody’s and Interbrand
Onity and Thackway McCord
Best brand evolution (business)
Bayer and HLK
Cadiz and Sustena, a Pariveda Company
ConvenientMD and BRIGADE
Paysafe
Relevate Power and Brandpie
Talent Solutions and we-do-co
Best brand evolution (consumer)
Colgate-Palmolive
Concacaf and WildPigs
DigiKey and Lippincott
LEGO and Interbrand
PepsiCo – Pepsi Global Redesign
Tupperware and Landor
Vital Essentials and Skidmore studio
Best brand evolution (corporate)
Bombardier and Lippincott
Cencora and MetaDesign GmbH
Health Care Service Corporation and Design Bridge and Partners
Kellanova and Brunswick Group
Miebach and DeSantis Breindel
Moody’s and Interbrand
Best strategic or creative development of a new brand
10 Bryant and Starfish Co.
Aptia and Living Group
Arcadium Lithium and Teneo
BKKB Ventures and London : Los Angeles
Flashlyte and Landor
MN8 and Thackway McCord
Best development of a new brand within an existing brand portfolio
Michigan State Dept of Health Sciences and MSU Health Care with Monigle
Outshift by Cisco and WANT Branding
Best naming strategy (new name)
&Partners and HLK
Aptia and Living Group
Human Rights Campaign (HRC) and Landor
MN8 and Thackway McCord
Nexxen and Starfish Co.
Best naming strategy (rename)
Lumenalta and Fazer
Onity and Thackway McCord
Best naming strategy (naming system)
Cisco and Northbound
TYPE
Best corporate rebrand following a merger or acquisition
AdsWizz and Fazer
Arq and WANT Branding
Nexxen and Starfish Co.
Ollion and Matchstic
R1 RCM and DeSantis Breindel
Best brand development project to reflect a change of mission, values or positioning
Gener8 and Sustena, a Pariveda Company
Kellanova and Brunswick Group
Microsoft
Simply Good Foods and CBX
West Loop Community Organization (WLCO) and Landor
Best brand consolidation
Bayer and HLK
LEGO and Interbrand
SmartBear
Best rebrand of a digital property
BNB Paribas Open and Work & Co
Cosette/Vyleesi and Starfish Co.
Reddit and Pentagram
Schulte Roth & Zabel and Agenda with RubyLaw
West Loop Community Organization (WLCO) and Landor
Best employer brand
Border States and Joe Smith
Microsoft
Udemy and PINK SQUID LTD
AUDIO
Best audio brand
ATB and Sonic Lens Agency
Compassion International and Sixième Son
Corona (Global) and Made Music Studio
General Mills / Cinnamon Toast Crunch™ and Made Music Studio
IBM and Antfood
Instacart and Antfood
Best sonic brand evolution
ATB and Sonic Lens Agency
TRESemmé and Big Sync Music Ltd
WRAPPED
Best use of packaging (glass)
J.P. Wiser’s / Pernod Ricard and JDO Global
Best use of packaging (print and card)
BKKB Ventures and London : Los Angeles
Colgate-Palmolive
Best use of packaging (other)
Cucina Moderna / Mizkan and JDO Global
Dove VitaminCare+ / Unilever and JDO Global
El Jimador and Nominee
PepsiCo – Doritos Pride All Year
PepsiCo – Doritos Solid Black 2023
Best use of packaging (limited edition)
Absolut Mosaik / Pernod Ricard and JDO Global
PepsiCo – Lays Dungeons and Dragons
PepsiCo – Pepsi HBU Culture Can
PepsiCo – Smartfood Valentines Day Influencer Kit
Best use of sustainable packaging
PepsiCo – Frito Lay Super Bowl LVII Compostable Bags 2023
SECTOR
Best visual identity by a charity, NGO or NFP
American Library Association (ALA) and Landor
Ford Foundation and Hyperakt
The New York Community Trust and Hyperakt
United Nations and Burson
West Loop Community Organization (WLCO) and Landor
Best visual identity from the education sector
Beating the Odds and Agenda
Learn Fresh, Ecotour and Nominee
Best visual identity from the energy and utilities sector
Arcadium Lithium and Teneo
Cadiz and Sustena, a Pariveda Company
LS Power and Prophecy
MN8 and Thackway McCord
Relevate Power and Brandpie
Best visual identity from the engineering and manufacturing sector
ALCEA and GW+Co
Gener8 and Sustena, a Pariveda Company
High Liner Foods and WMH&I
Best visual identity from the farming and agricultural sector
Bayer and HLK
Rain Bird and Matchstic
Best visual identity from the financial services sector
&Partners and HLK
Onity and Thackway McCord
Paysafe
Sola Payments and Monigle
State Street and Lippincott
Tradeweb and Living Group
Wisdom and A LINE Studio
Best visual identity from the FMCG, food and beverage sector
BKKB Ventures and London : Los Angeles
Canada Dry and CBX
El Jimador and Nominee
Kellanova and Brunswick Group
PepsiCo – Starry Visual Identity
Best visual identity from the healthcare, pharmaceutical and wellbeing sector
Andrus on Hudson and Joe Smith
ConvenientMD and BRIGADE
Cosette/Vyleesi and Starfish Co.
Health Care Service Corporation and Design Bridge and Partners
R1 RCM and DeSantis Breindel
Vitafusion and CBX
Best visual identity from the professional services sector (advisors and consultants)
Aptia and Living Group
Chartis and Brandpie
Talent Solutions and we-do-co
Tensure and Matchstic
The Kaleidoscope Group and DeSantis Breindel
Verian and Monigle
Best visual identity from the professional services sector (legal and accountancy)
Kelley Drye and Living Group
Schulte Roth & Zabel and Agenda
Best visual identity from the property, construction and facilities management sector
10 Bryant and Starfish Co.
Lincoln Property Company and Prophecy
Meatpacking District and Base Design
Best visual identity from the public sector
Town of Telluride and Monigle
Best visual identity from the retail sector
LEGO and Interbrand
Vornado and Starfish Co.
Best visual identity from the sports, travel, leisure and tourism sector
Casinos.com and Matchstic
Hotel Nikko and London : Los Angeles
Mondee and Interbrand
New York Golf Club and Landor
USRowing and Prophecy
Best visual identity from the technology, media and telecommunications sector
AdsWizz and Fazer
Leidos and IMP
Nexxen and Starfish Co.
Reddit and Pentagram
Best visual identity from the transport and logistics sector
Bombardier and Lippincott
Miebach and DeSantis Breindel
SPECIAL RECOGNITION
Brand strategist of the year
Julie Doughty – Landor
Christina Frayne – SGK
Kayla Risch – Colgate-Palmolive
Creative director of the year
Luis Aboyte – Landor
Harlie Brindak – Brunswick Group
Ada Mayer – Landor
Young contender of the year
Jalen Barr – Landor
Noa Beatty – SGK
Ivan Delgado – Landor
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on October 3, 2024.
