Transform Awards proud to announce ANZ 2024 shortlist

Back for a fifth year, the programme reflects the agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and evaluation. The Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of rebranding and brand development.

Last year’s Awards proved to be a nail-biter, with a number of brands battling it out for Transform’s most prestigious trophy: the ‘Grand prix.’ In the end, ReachOut Australia and Yonder Creative sealed the bragging rights for a project judges described as “exceptionally robust.” Elsewhere, Sydney Fish Market and Interbrand also found great success, scooping up the ‘Best overall visual identity’ to accompany its two Gold victories.

With the bar set so high in Sydney in 2023, all eyes will now turn to this year’s programme ahead of the awards night in November. There are many hotly contended categories including ‘Best creative strategy,’ ‘Best strategic or creative development of a new brand’ and ‘Best visual identity from the property, construction and facilities management sector.’

Each entry was examined by a panel of expert judges who hail from a wide variety of businesses and organisations including Canva, Mondelez and Sydney Airport. As always, the judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.

The awards ceremony is set to take place in Sydney at the Jones Bay Heritage Wharf on 20 November. More details on the event can be found here. Many congratulations to all of our wonderful shortlisted companies.

The full shortlist is as follows:

 

CONTENT

Best use of a visual property

Allen's Lollies and The Edison Agency

Grumpy Bums and Depot Creative

Sydney Opera House

The Dinner Ladies and Universal Favourite

 

Best brand architecture solution

Bulla Dairy Foods and the thrills™

Minor Hotels and Interbrand

Presbyterian Support Northern and Re:brand

 

Best use of copy style or tone of voice

Inner West Film Fest and Yonder Creative

Savage Cabbage, Cannim and The Key Branding

Solstice and Principals

 

Best brand experience

International Cricket Council and WiteKite

The Commonwealth Bank of Australia and Re (M&C Saatchi Group)

Woollahra Collection and Fortis

 

Best use of packaging

Bulla Dairy Foods and the thrills™

Coles Group and Hulsbosch

Coles Simply and the thrills™

McCormick Foods Australia and BrandOpus (Australia)

 

Best wayfinding or signage

SignManager Australia Pty Ltd

W Sydney and Corlette Design

 

Best use of audio branding

ADF Careers and MassiveMusic

Mcdonald's with DDB Australia and Smith & Western

 

Best place brand

Kimba District Council, South Australia and SGK

Lendlease (Vic X) and Houston Group

 

Best expression of a brand on social media channels

Sydney Opera House

 

PROCESS

Best internal communications during a brand development project

Dorado Group and BEVIN Creative Pty Ltd

NAB and Principals

 

Best implementation of a brand development project

Dorado Group and BEVIN Creative Pty Ltd

Gunlake Concrete NSW Pty Ltd and Made Agency

Infinity Constructions and Made Agency

Soames Real Estate Pty Ltd and Made Agency

 

Best localisation of an international brand

Chobani Australia and The Key Branding

Nomura Research Institute and Interbrand

Shopify and Chello

 

STRATEGY

Best creative strategy

Ebay and FutureBrand Australia

Melbourne Convention and Exhibition Trust and The Contenders

Presbyterian Support Northern and Re:brand

Sydney Children's Hospitals Foundation and SunnySideUp

Visit Victoria and Principals

 

Best brand evolution (business)

Huon and the thrills™

Team Global Express and Landor

 

Best brand evolution (consumer)

Coles Group and Hulsboch

Grove Juice and Boxer & Co.

Kāpiti, TipTop New Zealand and The Key Branding

nbn and Houston Group

OMGhee and BrandOpus (Australia)

 

Best brand evolution (corporate)

Alvarium and Creatik 

Rio Tinto

 

Best strategic or creative development of a new brand

Adelaide University and Lippincott

Inner West Film Fest and Yonder Creative

Keyton and Houston Group

Noveco Surfaces and SOLVD Agency

Pernod Ricard Winemakers and Nightjar

SoulPatts and Sodali & Co Brand and Design

 

Best development of a new brand within an existing brand portfolio

Allambie Heights Village and ET Collective

Origin Home and Houston Group

Tandem Securities and Creatik

 

Best naming strategy (new name)

Golf Australia – TeeMates and FutureBrand Australia

New North Insights and Creatik 

Solstice and Principals

 

Best naming strategy (rename)

Mettlesome and DSR Branding

NIKO and Re:brand

SoulPatts and Sodali & Co Brand and Design

 

TYPE

Best corporate rebrand following a merger or acquisition

Adelaide University and Lippincott

Blackwood Advisory and ET Collective

Keyton and Houston Group

Yarra Lane and ET Collective

 

Best brand development project to reflect a change of mission, values or positioning

Huon and the thrills™

Mettlesome and DSR Branding

OET and Interbrand

Rio Tinto

Team Global Express and Landor

 

Best rebrand of a digital property

Andisor and The Contenders

Dorado Group and BEVIN Creative Pty Ltd

The Swaddle and Nightjar

 

Best employer brand

NAB and Principals

SBS and Hulsbosch

Sydney Children's Hospitals Foundation and SunnySideUp

 

SECTOR

Best visual identity by a charity, NGO or NFP

Autism (Autism Spectrum Australia) and ET Collective

Bush Heritage Australia and FutureBrand Australia

ID. Know Yourself and Houston Group

McDonald's and Interbrand

Presbyterian Support Northern and Re:brand

Women's Health Victoria and Cúpla

 

Best visual identity from the education sector

Adelaide University and Lippincott

OET and Interbrand

 

Best visual identity from the energy and utilities sector

NIKO and Re:brand

Solstice and Principals

Synergy and VML

 

Best visual identity from the farming and agricultural sector

AAM Investment and Principals

Huon and the thrills™

 

Best visual identity from the financial services sector

Dorado Group and BEVIN Creative Pty Ltd

IFM Investors and FutureBrand Australia

Marble Money and Creatik 

Peachii Insurance and Future Proof Agency 

SoulPatts and Sodali & Co Brand and Design

 

Best visual identity from the FMCG sector

Coles Group and Hulsbosch

Coles Simply and the thrills™

Damaged Goods Distilling Co. and Brandwell

Nestle and the thrills™

 

Best visual identity from the food and beverage sector

Clementine & Castlerose and Fortis

Coles Group and Hulsbosch

The Dinner Ladies and Universal Favourite

 

Best visual identity from the healthcare and pharmaceutical sector

When Fertility and Universal Favourite

 

Best visual identity from the professional services sector

Australian Marketing Institute and Hulsbosch

New North Insights and Creatik Design

Social Soup and The Edison Agency

Sprusons & Ferguson and Folk

 

Best visual identity from the property, construction and facilities management sector

Atlas, Rose Bay and Fortis

InfraBuild and Cúpla

McGrath and Toben

Stockland and Principals

Vuvale and The Edison Agency

Woollahra Collection and Fortis

 

Best visual identity from the public sector

State Library of Western Australia and Block 

 

Best visual identity from the retail sector

Augmento and Re:brand

BSR Group – Betta and DSR Branding

Liquorland and Hulsbosch

 

Best visual identity from the sports and leisure sector

Inner West Film Fest and Yonder Creative

International Cricket Council and WiteKite

Tennis Australia and Hulsbosch

 

Best visual identity from the technology, media and telecommunications sector

knowble and DSR Branding

nbn and Houston Group

StudioSpace and Houston Group

 

Best visual identity from the travel and tourism sector

Melbourne Convention and Exhibition Trust and The Contenders

Porouni and Principals

 

SPECIAL RECOGNITION

Best strategist of the year

Frances Greig – SunnySideUp

Charlie Rose – Principals

Louise Thomas – Creatik 

 

Creative director of the year

Dan Clark – Creatik 

Adam Errington – Re:brand

Frances Greig – SunnySideUp

 

Young contender of the year

Eleanor Donley – the thrills™

Nick Mooney – Hulsbosch

 

There is no shortlist for ‘Best overall visual identity’ and ‘Grand prix.’ Everyone shortlisted is eligible and the winner will be announced at the very special awards ceremony on 20 November 2024.