Transform Awards proud to announce ANZ 2024 shortlist
Back for a fifth year, the programme reflects the agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and evaluation. The Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of rebranding and brand development.
Last year’s Awards proved to be a nail-biter, with a number of brands battling it out for Transform’s most prestigious trophy: the ‘Grand prix.’ In the end, ReachOut Australia and Yonder Creative sealed the bragging rights for a project judges described as “exceptionally robust.” Elsewhere, Sydney Fish Market and Interbrand also found great success, scooping up the ‘Best overall visual identity’ to accompany its two Gold victories.
With the bar set so high in Sydney in 2023, all eyes will now turn to this year’s programme ahead of the awards night in November. There are many hotly contended categories including ‘Best creative strategy,’ ‘Best strategic or creative development of a new brand’ and ‘Best visual identity from the property, construction and facilities management sector.’
Each entry was examined by a panel of expert judges who hail from a wide variety of businesses and organisations including Canva, Mondelez and Sydney Airport. As always, the judges focused on creativity, innovation, strategic excellence and implementation when they determined which organisations demonstrated excellence in rebranding and brand strategy.
The awards ceremony is set to take place in Sydney at the Jones Bay Heritage Wharf on 20 November. More details on the event can be found here. Many congratulations to all of our wonderful shortlisted companies.
The full shortlist is as follows:
CONTENT
Best use of a visual property
Allen's Lollies and The Edison Agency
Grumpy Bums and Depot Creative
Sydney Opera House
The Dinner Ladies and Universal Favourite
Best brand architecture solution
Bulla Dairy Foods and the thrills™
Minor Hotels and Interbrand
Presbyterian Support Northern and Re:brand
Best use of copy style or tone of voice
Inner West Film Fest and Yonder Creative
Savage Cabbage, Cannim and The Key Branding
Solstice and Principals
Best brand experience
International Cricket Council and WiteKite
The Commonwealth Bank of Australia and Re (M&C Saatchi Group)
Woollahra Collection and Fortis
Best use of packaging
Bulla Dairy Foods and the thrills™
Coles Group and Hulsbosch
Coles Simply and the thrills™
McCormick Foods Australia and BrandOpus (Australia)
Best wayfinding or signage
SignManager Australia Pty Ltd
W Sydney and Corlette Design
Best use of audio branding
ADF Careers and MassiveMusic
Mcdonald's with DDB Australia and Smith & Western
Best place brand
Kimba District Council, South Australia and SGK
Lendlease (Vic X) and Houston Group
Best expression of a brand on social media channels
Sydney Opera House
PROCESS
Best internal communications during a brand development project
Dorado Group and BEVIN Creative Pty Ltd
NAB and Principals
Best implementation of a brand development project
Dorado Group and BEVIN Creative Pty Ltd
Gunlake Concrete NSW Pty Ltd and Made Agency
Infinity Constructions and Made Agency
Soames Real Estate Pty Ltd and Made Agency
Best localisation of an international brand
Chobani Australia and The Key Branding
Nomura Research Institute and Interbrand
Shopify and Chello
STRATEGY
Best creative strategy
Ebay and FutureBrand Australia
Melbourne Convention and Exhibition Trust and The Contenders
Presbyterian Support Northern and Re:brand
Sydney Children's Hospitals Foundation and SunnySideUp
Visit Victoria and Principals
Best brand evolution (business)
Huon and the thrills™
Team Global Express and Landor
Best brand evolution (consumer)
Coles Group and Hulsboch
Grove Juice and Boxer & Co.
Kāpiti, TipTop New Zealand and The Key Branding
nbn and Houston Group
OMGhee and BrandOpus (Australia)
Best brand evolution (corporate)
Alvarium and Creatik
Rio Tinto
Best strategic or creative development of a new brand
Adelaide University and Lippincott
Inner West Film Fest and Yonder Creative
Keyton and Houston Group
Noveco Surfaces and SOLVD Agency
Pernod Ricard Winemakers and Nightjar
SoulPatts and Designate
Best development of a new brand within an existing brand portfolio
Allambie Heights Village and ET Collective
Origin Home and Houston Group
Tandem Securities and Creatik
Best naming strategy (new name)
Golf Australia – TeeMates and FutureBrand Australia
New North Insights and Creatik
Solstice and Principals
Best naming strategy (rename)
Mettlesome and DSR Branding
NIKO and Re:brand
Soul Patts and Designate
TYPE
Best corporate rebrand following a merger or acquisition
Adelaide University and Lippincott
Blackwood Advisory and ET Collective
Keyton and Houston Group
Yarra Lane and ET Collective
Best brand development project to reflect a change of mission, values or positioning
Huon and the thrills™
Mettlesome and DSR Branding
OET and Interbrand
Rio Tinto
Team Global Express and Landor
Best rebrand of a digital property
Andisor and The Contenders
Dorado Group and BEVIN Creative Pty Ltd
The Swaddle and Nightjar
Best employer brand
NAB and Principals
SBS and Hulsbosch
Sydney Children's Hospitals Foundation and SunnySideUp
SECTOR
Best visual identity by a charity, NGO or NFP
Autism (Autism Spectrum Australia) and ET Collective
Bush Heritage Australia and FutureBrand Australia
ID. Know Yourself and Houston Group
McDonald's and Interbrand
Presbyterian Support Northern and Re:brand
Women's Health Victoria and Cúpla
Best visual identity from the education sector
Adelaide University and Lippincott
OET and Interbrand
Best visual identity from the energy and utilities sector
NIKO and Re:brand
Solstice and Principals
Synergy and VML
Best visual identity from the farming and agricultural sector
AAM Investment and Principals
Huon and the thrills™
Best visual identity from the financial services sector
Dorado Group and BEVIN Creative Pty Ltd
IFM Investors and FutureBrand Australia
Marble Money and Creatik
Peachii Insurance and Future Proof Agency
SoulPatts and Designate
Best visual identity from the FMCG sector
Coles Group and Hulsbosch
Coles Simply and the thrills™
Damaged Goods Distilling Co. and Brandwell
Nestle and the thrills™
Best visual identity from the food and beverage sector
Clementine & Castlerose and Fortis
Coles Group and Hulsbosch
The Dinner Ladies and Universal Favourite
Best visual identity from the healthcare and pharmaceutical sector
When Fertility and Universal Favourite
Best visual identity from the professional services sector
Australian Marketing Institute and Hulsbosch
New North Insights and Creatik Design
Social Soup and The Edison Agency
Sprusons & Ferguson and Folk
Best visual identity from the property, construction and facilities management sector
Atlas, Rose Bay and Fortis
InfraBuild and Cúpla
McGrath and Toben
Stockland and Principals
Vuvale and The Edison Agency
Woollahra Collection and Fortis
Best visual identity from the public sector
State Library of Western Australia and Block
Best visual identity from the retail sector
Augmento and Re:brand
BSR Group – Betta and DSR Branding
Liquorland and Hulsbosch
Best visual identity from the sports and leisure sector
Inner West Film Fest and Yonder Creative
International Cricket Council and WiteKite
Tennis Australia and Hulsbosch
Best visual identity from the technology, media and telecommunications sector
knowble and DSR Branding
nbn and Houston Group
StudioSpace and Houston Group
Best visual identity from the travel and tourism sector
Melbourne Convention and Exhibition Trust and The Contenders
Porouni and Principals
SPECIAL RECOGNITION
Best strategist of the year
Frances Greig – SunnySideUp
Charlie Rose – Principals
Louise Thomas – Creatik
Creative director of the year
Dan Clark – Creatik
Adam Errington – Re:brand
Frances Greig – SunnySideUp
Young contender of the year
Eleanor Donley – the thrills™
Nick Mooney – Hulsbosch
There is no shortlist for ‘Best overall visual identity’ and ‘Grand prix.’ Everyone shortlisted is eligible and the winner will be announced at the very special awards ceremony on 20 November 2024.
