Transform Awards proudly announces ANZ 2024 winners

For the past five years, the Transform Awards has recognised the very best of rebranding and brand development throughout the Australia-New Zealand region. In Sydney tonight, the Awards once again celebrated the agencies and creative teams excelling in strategy execution, content and evaluation.

The best of the bunch on the night was undoubtedly Huon and the thrills™, which scooped up the highly sought-after ‘Grand prix’ award. The Australian salmon producer needed a bold identity after its previous brand failed to live up to the mark. This project provided that and then some. The “beautiful” redesign, as one judge described it, also won three Golds, making it a worthy winner.

Elsewhere, it was also a fantastic night for Inner West Film Fest and Yonder Creative. Along with winning two Golds and one Bronze, the “terrific entry” also took home the Transform Awards’ ‘Best overall visual identity’. Its humorous identity was deemed highly appropriate given the Sydney-based film festival has strong connections with the comedy genre.

Other big winners included those from Transform’s Special Recognition category. Judges thought Principals’ Charlie Rose a real team player, leading to him winning the ‘Best strategist of the year’ award. Dan Clark of Creatik Design took home the ‘Creative director of the year’, while Hulsbosch’s Nick Mooney won ‘Young contender of the year’.

The panel of expert judges, who carefully examined every project entered this year, hailed from a wide variety of credible organisations including New Zealand Olympic Committee and Sydney Opera House. They focused on creativity, innovation, strategic excellence and implementation in determining the best projects this year.

The special awards evening was held at the Jones Bay Heritage Wharf in Sydney. The full list of winners is as follows:

 

CONTENT

Best use of a visual property

Gold – Allen's Lollies and The Edison Agency

Gold – The Dinner Ladies and Universal Favourite

Silver – Sydney Opera House

Bronze – Grumpy Bums and Depot Creative

 

Best brand architecture solution

Gold – Minor Hotels and Interbrand

Silver – Bulla Dairy Foods and the thrills™

Bronze – Presbyterian Support Northern and Re:brand

 

Best use of copy style or tone of voice

Gold – Inner West Film Fest and Yonder Creative

Silver – Solstice and Principals

Bronze – Savage Cabbage, Cannim and The Key Branding

 

Best brand experience

Gold – Kit by CommBank and Re (M&C Saatchi Group)

Silver – International Cricket Council and WiteKite

Bronze – Woollahra Collection and Fortis

 

Best use of packaging

Gold – Coles Simply and the thrills™

Silver – Bulla Dairy Foods and the thrills™

Bronze – Coles Group and Hulsbosch

Bronze – McCormick Foods Australia and BrandOpus (Australia)

 

Best wayfinding or signage

Gold – W Sydney and Corlette Design

Bronze – SignManager Australia Pty Ltd

 

Best use of audio branding

Gold – ADF Careers and MassiveMusic

Silver – McDonalds Big Mac Sonic Branding and Smith & Western

 

Best place brand

Gold – Lendlease (Vic X) and Houston Group

Silver – Kimba District Council, South Australia and SGK

 

Best expression of a brand on social media channels

Silver – Sydney Opera House

 

PROCESS

Best internal communications during a brand development project

Gold – NAB and Principals

Silver – Dorado and BEVIN Creative PTY Ltd

 

Best implementation of a brand development project

Gold – Dorado and BEVIN Creative PTY Ltd

Silver – Gunlake Concrete NSW Pty Ltd and Made Agency

Silver – Infinity Constructions and Made Agency

Bronze – Soames Real Estate Pty Ltd and Made Agency

 

Best localisation of an international brand

Gold – Chobani Australia and The Key Branding

Gold – Nomura Research Institute and Interbrand

Silver – Shopify and Chello

 

STRATEGY

Best creative strategy

Gold – Visit Victoria and Principals

Silver – ebay and FutureBrand Australia

Silver ­– Sydney Children's Hospitals Foundation and SunnySideUp

Bronze – Melbourne Convention with Exhibition Trust and The Contenders

Bronze – Presbyterian Support Northern and Re:brand

 

Best brand evolution (business)

Gold – Huon and the thrills™

Gold – Team Global Express and Landor

 

Best brand evolution (consumer)

Gold – Coles Group and Hulsbosch

Gold – Grove Juice and Boxer & Co.

Silver – OMGhee and BrandOpus (Australia)

Bronze – Kāpiti, TipTop New Zealand and The Key Branding

Bronze – nbn and Houston Group

 

Best brand evolution (corporate)

Gold – Rio Tinto and VML

Bronze – Alvarium and Creatik

 

Best strategic or creative development of a new brand

Gold – Keyton and Houston Group

Silver – Adelaide University and Lippincott

Silver – Pernod Ricard Winemakers and Nightjar

Bronze ­– Inner West Film Fest and Yonder Creative

Bronze – Noveco Surfaces and SOLVD Agency

Highly commended – SoulPatts and Sodali & Co Brand and Design

 

Best development of a new brand within an existing brand portfolio

Gold – Allambie Heights Village and ET Collective

Silver – Origin Home and Houston Group

Bronze – Tandem Securities and Creatik

 

Best naming strategy (new name)

Gold – Golf Australia – TeeMates and FutureBrand Australia

Silver – New North Insights and Creatik

Bronze ­– Solstice and Principals

 

Best naming strategy (rename)

Gold – NIKO and Re:brand

Silver – SoulPatts and Sodali & Co Brand and Design

Bronze – Mettlesome and DSR Branding

 

TYPE

Best corporate rebrand following a merger or acquisition

Gold – Adelaide University and Lippincott

Silver – Keyton and Houston Group

Bronze – Blackwood Advisory and ET Collective

Bronze – Yarra Lane and ET Collective

 

Best brand development project to reflect a change of mission, values or positioning

Gold – Huon and the thrills™

Silver – Mettlesome and DSR Branding

Silver – Team Global Express and Landor

Bronze – OET and Interbrand

Bronze – Rio Tinto and VML

 

Best rebrand of a digital property

Gold – Andisor and The Contenders

Silver – The Swaddle and Nightjar

Bronze – Dorado and BEVIN Creative PTY Ltd

 

Best employer brand

Gold – SBS and Hulsbosch

Silver – Sydney Children's Hospitals Foundation and SunnySideUp

Bronze – NAB and Principals

 

SECTOR

Best visual identity by a charity, NGO or NFP

Gold – Bush Heritage Australia and FutureBrand Australia

Silver – ID. Know Yourself and Houston Group

Silver – McHappy Day and Interbrand

Bronze – Aspect (Autism spectrum Australia) and ET Collective

Bronze – Women's Health Victoria and Cúpla

Highly commended – Presbyterian Support Northern and Re:brand

 

Best visual identity from the education sector

Gold – OET and Interbrand

Silver – Adelaide University and Lippincott

 

Best visual identity from the energy and utilities sector

Gold – NIKO and Re:brand

Silver – Solstice and Principals

Bronze ­– Synergy and VML

 

Best visual identity from the farming and agricultural sector

Gold – Huon and the thrills™

Silver – AAM Investment and Principals

 

Best visual identity from the financial services sector

Gold – Marble Money and Creatik

Gold – SoulPatts and Sodali & Co Brand and Design

Silver – Peachii Insurance and Future Proof Agency

Bronze ­– IFM Investors and FutureBrand Australia

Highly commended – Dorado and BEVIN Creative PTY Ltd

 

Best visual identity from the FMCG sector

Gold – Damaged Goods Distilling Co. and Brandwell

Silver – Coles Group and Hulsbosch

Bronze – Coles Simply and the thrills™

Bronze – Nestle and the thrills™

 

Best visual identity from the food and beverage sector

Gold – The Dinner Ladies and Universal Favourite

Silver – Coles Group and Hulsbosch

Bronze – Clementine & Castlerose and Fortis

 

Best visual identity from the healthcare and pharmaceutical sector

Silver – When Fertility and Universal Favourite

 

Best visual identity from the professional services sector

Gold – New North Insights and Creatik

Gold – Social Soup and The Edison Agency

Silver – Australian Marketing Institute and Hulsbosch

Bronze – Sprusons & Ferguson and Folk

 

Best visual identity from the property, construction and facilities management sector

Gold – McGrath and Toben

Gold – Stockland and Principals

Silver – Atlas, Rose Bay and Fortis

Silver – Woollahra Collection and Fortis

Bronze – InfraBuild and Cúpla

Highly commended – Vuvale and The Edison Agency

 

Best visual identity from the public sector

Gold – State Library of Western Australia and Block

 

Best visual identity from the retail sector

Gold – BSR Group – Betta and DSR Branding

Silver – Liquorland and Hulsbosch

Bronze – Augmento and Re:brand

 

Best visual identity from the sports and leisure sector

Gold – Inner West Film Fest and Yonder Creative

Silver – International Cricket Council and WiteKite

Bronze – Tennis Australia and Hulsbosch

 

Best visual identity from the technology, media and telecommunications sector

Gold – knowble and DSR Branding

Silver – nbn and Houston Group

Bronze – StudioSpace and Houston Group

 

Best visual identity from the travel and tourism sector

Gold – Poronui and Principals

Silver ­– Melbourne Convention with Exhibition Trust and The Contenders

 

SPECIAL RECOGNITION

Brand strategist of the year

Winner – Charlie Rose – Principals

Finalist – Frances Greig – SunnySideUp

Finalist – Louise Thomas – Creatik

 

Creative director of the year

Winner – Dan Clark – Creatik

Finalist – Adam Errington – Re:brand

Finalist – Frances Greig – SunnySideUp

 

Young contender of the year

Winner – Nick Mooney – Hulsbosch

Finalist – Eleanor Donley – the thrills™

 

GRAND ACCOLADES

Best overall visual identity

Winner – Inner West Film Fest and Yonder Creative

 

Grand prix

Winner – Huon and the thrills™