Transform Awards proudly announces North America 2024 winners
Still the only awards program in the region to celebrate the transformative power of rebranding and brand development, the very best work in the field was celebrated last night at the Transform Awards North America 2024. The continent’s top brands creative teams were once again recognized for the part they played in designing and strategizing outstanding brand projects.
The Edison Ballroom in New York City played host to an extraordinary evening that saw West Loop Community Organization (WLCO) and Landor win the highly coveted ‘Grand prix’ award – the Transform Awards’ most prestigious accolade. Despite the project having no budget, judges loved the “extremely creative project”. It also won Gold in ‘Best implementation of a brand development project’, ‘Best brand development project to reflect a change of mission, values or positioning’, ‘Best rebrand of a digital property’ and ‘Best visual identity by a charity, NGO or NFP’, along with a Silver in ‘Best use of typography’.
Meanwhile, the ‘Best overall visual identity’ was awarded to LEGO and Interbrand, which was described as “such a beautiful and effective design system” by one judge. The project also scooped up Golds in ‘Best use of a visual property’, ‘Best brand evolution (consumer)’, ‘Best brand consolidation’ and ‘Best visual identity from the retail sector’.
Transform’s Special recognition section also played host to exemplary winners on the night. Julie Doughty (Landor) won ‘Brand strategist of the year,’ Harlie Brindak (Brunswick Group) won ‘Creative director of the year’ and Ivan Delgado (Landor) went home with the ‘Young contender of the year’ trophy.
The full list of winners is as follows:
CONTENT
Best use of a visual property
Gold – LEGO and Interbrand
Gold – Tupperware and Landor
Silver – Gatorade and Work & Co
Bronze – 10 Bryant and Starfish Co.
Bronze – Microsoft Brand Team and Sterling Brands
Best brand architecture solution
Gold – Nidec and GW+Co
Silver – Fairtrade International and Tenet Partners
Bronze – AdsWizz and Fazer
Bronze – Tim Hortons and Taxi Studio
Best use of copy style or tone of voice
Gold – MN8 and Thackway McCord
Silver – Microsoft Brand Team and Koto Studio
Silver – Moody’s and Interbrand
Bronze – Chartis and Brandpie
Bronze – Hotel Nikko and London : Los Angeles
Best brand experience
Gold – Northgate González Market and Shook Kelley
Gold – Puma and SGK
Silver – Great Wolf Resorts and BRC Imagination Arts
Silver – PGA TOUR and Work & Co
Bronze – Brown Forman and Emirates Leisure Retail with Zebra
Best use of typography
Gold – LEGO – LEGO BRICK PRO and Interbrand
Silver – West Loop Community Organization (WLCO) and Landor
Bronze – LEGO – LEGO TYPEWELL and Interbrand
Best place brand
Gold – Town of Telluride and Monigle
Silver – Meatpacking District and Base Design
Best expression of a brand on social media channels
Silver – Moody's and DEPT®
Bronze – CFA Institute Research and Policy Center and RooneyPartners
Bronze – Goldman Sachs Advisor Solutions and Prophecy
PROCESS
Best internal communications during a brand development project
Gold – Moody’s and Interbrand
Silver – EMC Insurance and Tenet Partners
Silver – High Liner Foods and WMH&I
Best implementation of a brand development project
Gold – West Loop Community Organization (WLCO) and Landor
Silver – Colgate-Palmolive
Bronze – Cencora and MetaDesign GmbH
Bronze – Kellanova and Brunswick Group
Best localization of an international brand
Silver – XCMG Construction Machinery Co., Ltd. and LABBRAND
Bronze – PepsiCo – Pepsi HBU Culture Can
STRATEGY
Best creative strategy (business)
Gold – PartnerCentric and Fazer
Silver – 10 Bryant and Starfish Co.
Bronze – AdsWizz and Fazer
Bronze – Canon Medical Systems USA, Inc. and Tenet Partners
Bronze – Chartis and Brandpie
Best creative strategy (consumer)
Gold – Colgate-Palmolive
Silver – Tupperware and Landor
Bronze – Orolay and Starfish Co.
Best creative strategy (corporate)
Gold – Moody’s and Interbrand
Gold – Onity and Thackway McCord
Silver – Lincoln Property Company and Prophecy
Bronze – Leidos and IMP
Best brand evolution (business)
Gold – Paysafe
Silver – Cadiz and Sustena, a Pariveda Company
Silver – Talent Solutions and we-do-co
Bronze – ConvenientMD and BRIGADE
Bronze – Relevate Power and Brandpie
Highly commended – Bayer and HLK
Best brand evolution (consumer)
Gold – LEGO and Interbrand
Gold – Tupperware and Landor
Silver – DigiKey and Lippincott
Silver – PepsiCo – Pepsi Global Redesign
Bronze – Colgate-Palmolive
Bronze – Concacaf and WildPigs
Bronze – Vital Essentials and Skidmore studio
Best brand evolution (corporate)
Gold – Bombardier and Lippincott
Silver – Kellanova and Brunswick Group
Silver – Miebach and DeSantis Breindel
Bronze – Cencora and MetaDesign GmbH
Bronze – Moody’s and Interbrand
Highly commended – Health Care Service Corporation and Design Bridge and Partners
Best strategic or creative development of a new brand
Gold – BKKB Ventures and London : Los Angeles
Silver – Aptia and Living Group
Bronze – 10 Bryant and Starfish Co.
Bronze – Flashlyte and Landor
Bronze – MN8 and Thackway McCord
Highly commended – Arcadium Lithium and Teneo
Best development of a new brand within an existing brand portfolio
Gold – Outshift by Cisco and WANT Branding
Silver – Michigan State Dept of Health Sciences with MSU Health Care and Monigle
Best naming strategy (new name)
Gold – Human Rights Campaign (HRC) and Landor
Silver – Nexxen and Starfish Co.
Bronze – &Partners and HLK
Bronze – Aptia and Living Group
Highly commended – MN8 and Thackway McCord
Best naming strategy (rename)
Silver – Onity and Thackway McCord
Bronze – Lumenalta and Fazer
Best naming strategy (naming system)
Gold – Cisco and Northbound
TYPE
Best corporate rebrand following a merger or acquisition
Gold – Nexxen and Starfish Co.
Silver – Ollion and Matchstic
Bronze – AdsWizz and Fazer
Bronze – R1 RCM and DeSantis Breindel
Highly commended – Arq and WANT Branding
Best brand development project to reflect a change of mission, values or positioning
Gold – West Loop Community Organization (WLCO) and Landor
Silver – Kellanova and Brunswick Group
Silver – Simply Good Foods and CBX
Bronze – Gener8 and Sustena, a Pariveda Company
Bronze – Microsoft Brand Team and Design Studio
Best brand consolidation
Gold – LEGO and Interbrand
Silver – Bayer and HLK
Silver – SmartBear
Best rebrand of a digital property
Gold – West Loop Community Organization (WLCO) and Landor
Silver – Schulte Roth & Zabel and Agenda with RubyLaw
Bronze – BNP Paribas Open and Work & Co
Bronze – Cosette/Vyleesi and Starfish Co.
Highly commended – Reddit and Pentagram
Best employer brand
Gold – Microsoft Brand Team
Silver – Udemy and PINK SQUID LTD
Bronze – Border States and Joe Smith
AUDIO
Best audio brand
Gold – Corona (Global) and Made Music Studio
Silver – IBM and Antfood
Silver – Instacart and Antfood
Bronze – ATB and Sonic Lens
Bronze – Compassion International and Sixième Son – A unique sound for a good cause
Bronze – General Mills / Cinnamon Toast Crunch™ and Made Music Studio
Best sonic brand evolution
Gold – TRESemmé and Big Sync Music Ltd
Bronze – ATB and Sonic Lens
WRAPPED
Best use of packaging (glass)
Silver – J.P. Wiser’s / Pernod Ricard and JDO Global
Best use of packaging (print and card)
Gold – BKKB Ventures and London : Los Angeles
Silver – Colgate-Palmolive
Best use of packaging (other)
Gold – Dove VitaminCare+ / Unilever and JDO Global
Gold – El Jimador and Nominee
Silver – PepsiCo – Doritos Solid Black 2023
Bronze – Cucina Moderna / Mizkan and JDO Global
Bronze – PepsiCo – Doritos Pride All Year
Best use of packaging (limited edition)
Gold – Absolut Mosaik / Pernod Ricard and JDO Global
Silver – PepsiCo – Lays Dungeons and Dragons
Bronze – PepsiCo – Pepsi HBU Culture Can
Highly commended – PepsiCo – Smartfood Valentines Day Influencer Kit
Best use of sustainable packaging
Gold – PepsiCo – Frito Lay Super Bowl LVII Compostable Bags 2023
SECTOR
Best visual identity by a charity, NGO or NFP
Gold – West Loop Community Organization (WLCO) and Landor
Silver – American Library Association (ALA) and Landor
Bronze – Ford Foundation and Hyperakt
Bronze – The New York Community Trust and Hyperakt
Bronze – United Nations and Burson
Best visual identity from the education sector
Gold – Learn Fresh, EcoTour and Nominee
Silver – Beating the Odds and Agenda
Best visual identity from the energy and utilities sector
Gold – Cadiz and Sustena, a Pariveda Company
Gold – Relevate Power and Brandpie
Silver – Arcadium Lithium and Teneo
Bronze – LS Power and Prophecy
Bronze – MN8 and Thackway McCord
Best visual identity from the engineering and manufacturing sector
Gold – High Liner Foods and WMH&I
Silver – Gener8 and Sustena, a Pariveda Company
Bronze – ALCEA and GW+Co
Best visual identity from the farming and agricultural sector
Gold – Rain Bird and Matchstic
Silver – Bayer and HLK
Best visual identity from the financial services sector
Gold – Sola Payments and Monigle
Gold – Wisdom and A LINE Studio
Silver – Paysafe
Bronze – &Partners and HLK
Bronze – State Street and Lippincott
Highly commended – Onity and Thackway McCord
Highly commended – Tradeweb and Living Group
Best visual identity from the FMCG, food and beverage sector
Gold – Kellanova and Brunswick Group
Silver – BKKB Ventures and London : Los Angeles
Silver – Canada Dry and CBX
Bronze – El Jimador and Nominee
Bronze – PepsiCo – Starry Visual Identity
Best visual identity from the healthcare, pharmaceutical and wellbeing sector
Gold – Cosette/Vyleesi and Starfish Co.
Silver – ConvenientMD and BRIGADE
Silver – Health Care Service Corporation and Design Bridge and Partners
Bronze – Andrus on Hudson and Joe Smith
Bronze – R1 RCM and DeSantis Breindel
Highly commended – Vitafusion and CBX
Best visual identity from the professional services sector (advisors and consultants)
Gold – Aptia and Living Group
Gold – Tensure and Matchstic
Silver – Talent Solutions and we-do-co
Bronze – Chartis and Brandpie
Bronze – The Kaleidoscope Group and DeSantis Breindel
Highly commended – Verian and Monigle
Best visual identity from the professional services sector (legal and accountancy)
Gold – Schulte Roth & Zabel and Agenda
Silver – Kelley Drye and Living Group
Best visual identity from the property, construction and facilities management sector
Gold – Meatpacking District and Base Design
Silver – Lincoln Property Company and Prophecy
Bronze – 10 Bryant and Starfish Co.
Best visual identity from the public sector
Gold – Town of Telluride and Monigle
Best visual identity from the retail sector
Gold – LEGO and Interbrand
Silver – Vornado and Starfish Co.
Best visual identity from the sports, travel, leisure and tourism sector
Gold – USRowing and Prophecy
Silver – Hotel Nikko and London : Los Angeles
Silver – New York Golf Club and Landor
Bronze – Casinos.com and Matchstic
Bronze – Mondee and Interbrand
Best visual identity from the technology, media and telecommunications sector
Gold – Nexxen and Starfish Co.
Silver – Leidos and IMP
Bronze – AdsWizz and Fazer
Bronze – Reddit and Pentagram
Best visual identity from the transport and logistics sector
Gold – Bombardier and Lippincott
Silver – Miebach and DeSantis Breindel
SPECIAL RECOGNITION
Brand strategist of the year
Winner – Julie Doughty – Landor
Finalist – Christina Frayne – SGK
Finalist – Kayla Risch – Colgate-Palmolive
Creative director of the year
Winner – Harlie Brindak – Brunswick Group
Finalist – Luis Aboyte – Landor
Finalist – Ada Mayer – Landor
Young contender of the year
Winner – Ivan Delgado – Landor
Finalist – Jalen Barr – Landor
Finalist – Noa Beatty – SGK
GRAND ACCOLADES
Best overall visual identity
Winner – LEGO and Interbrand
Grand prix
Winner – West Loop Community Organization (WLCO) and Landor
