Transform Awards proudly announces North America 2024 winners

Still the only awards program in the region to celebrate the transformative power of rebranding and brand development, the very best work in the field was celebrated last night at the Transform Awards North America 2024. The continent’s top brands creative teams were once again recognized for the part they played in designing and strategizing outstanding brand projects.

The Edison Ballroom in New York City played host to an extraordinary evening that saw West Loop Community Organization (WLCO) and Landor win the highly coveted ‘Grand prix’ award – the Transform Awards’ most prestigious accolade. Despite the project having no budget, judges loved the “extremely creative project”. It also won Gold in ‘Best implementation of a brand development project’, ‘Best brand development project to reflect a change of mission, values or positioning’, ‘Best rebrand of a digital property’ and ‘Best visual identity by a charity, NGO or NFP’, along with a Silver in ‘Best use of typography’.

Meanwhile, the ‘Best overall visual identity’ was awarded to LEGO and Interbrand, which was described as “such a beautiful and effective design system” by one judge. The project also scooped up Golds in ‘Best use of a visual property’, ‘Best brand evolution (consumer)’, ‘Best brand consolidation’ and ‘Best visual identity from the retail sector’. 

Transform’s Special recognition section also played host to exemplary winners on the night. Julie Doughty (Landor) won ‘Brand strategist of the year,’ Harlie Brindak (Brunswick Group) won ‘Creative director of the year’ and Ivan Delgado (Landor) went home with the ‘Young contender of the year’ trophy.

The full list of winners is as follows:

 

CONTENT

Best use of a visual property

Gold – LEGO and Interbrand

Gold – Tupperware and Landor

Silver – Gatorade and Work & Co

Bronze – 10 Bryant and Starfish Co.

Bronze – Microsoft Brand Team and Sterling Brands

 

Best brand architecture solution

Gold – Nidec and GW+Co

Silver – Fairtrade International and Tenet Partners

Bronze – AdsWizz and Fazer

Bronze – Tim Hortons and Taxi Studio

 

Best use of copy style or tone of voice

Gold – MN8 and Thackway McCord

Silver – Microsoft Brand Team and Koto Studio

Silver – Moody’s and Interbrand

Bronze – Chartis and Brandpie

Bronze – Hotel Nikko and London : Los Angeles

 

Best brand experience

Gold – Northgate González Market and Shook Kelley

Gold – Puma and SGK

Silver – Great Wolf Resorts and BRC Imagination Arts

Silver – PGA TOUR and Work & Co

Bronze – Brown Forman and Emirates Leisure Retail with Zebra

 

Best use of typography

Gold – LEGO – LEGO BRICK PRO and Interbrand

Silver – West Loop Community Organization (WLCO) and Landor

Bronze – LEGO – LEGO TYPEWELL and Interbrand

 

Best place brand

Gold – Town of Telluride and Monigle

Silver – Meatpacking District and Base Design

 

Best expression of a brand on social media channels

Silver – Moody's and DEPT®

Bronze – CFA Institute Research and Policy Center and RooneyPartners

Bronze – Goldman Sachs Advisor Solutions and Prophecy

 

PROCESS

Best internal communications during a brand development project

Gold – Moody’s and Interbrand

Silver – EMC Insurance and Tenet Partners

Silver – High Liner Foods and WMH&I

 

Best implementation of a brand development project

Gold – West Loop Community Organization (WLCO) and Landor

Silver – Colgate-Palmolive

Bronze – Cencora and MetaDesign GmbH

Bronze – Kellanova and Brunswick Group

 

Best localization of an international brand

Silver – XCMG Construction Machinery Co., Ltd. and LABBRAND

Bronze – PepsiCo – Pepsi HBU Culture Can

 

STRATEGY

Best creative strategy (business)

Gold – PartnerCentric and Fazer

Silver – 10 Bryant and Starfish Co.

Bronze – AdsWizz and Fazer

Bronze – Canon Medical Systems USA, Inc. and Tenet Partners

Bronze – Chartis and Brandpie

 

Best creative strategy (consumer)

Gold – Colgate-Palmolive

Silver – Tupperware and Landor

Bronze – Orolay and Starfish Co.

 

Best creative strategy (corporate)

Gold – Moody’s and Interbrand

Gold – Onity and Thackway McCord

Silver – Lincoln Property Company and Prophecy

Bronze – Leidos and IMP

 

Best brand evolution (business)

Gold ­– Paysafe

Silver – Cadiz and Sustena, a Pariveda Company

Silver – Talent Solutions and we-do-co

Bronze – ConvenientMD and BRIGADE

Bronze – Relevate Power and Brandpie

Highly commended – Bayer and HLK

 

Best brand evolution (consumer)

Gold – LEGO and Interbrand

Gold – Tupperware and Landor

Silver – DigiKey and Lippincott

Silver – PepsiCo – Pepsi Global Redesign

Bronze – Colgate-Palmolive

Bronze – Concacaf and WildPigs

Bronze – Vital Essentials and Skidmore studio

 

Best brand evolution (corporate)

Gold – Bombardier and Lippincott

Silver – Kellanova and Brunswick Group

Silver – Miebach and DeSantis Breindel

Bronze – Cencora and MetaDesign GmbH

Bronze – Moody’s and Interbrand

Highly commended – Health Care Service Corporation and Design Bridge and Partners

 

Best strategic or creative development of a new brand

Gold – BKKB Ventures and London : Los Angeles

Silver – Aptia and Living Group

Bronze – 10 Bryant and Starfish Co.

Bronze – Flashlyte and Landor

Bronze – MN8 and Thackway McCord

Highly commended – Arcadium Lithium and Teneo

 

Best development of a new brand within an existing brand portfolio

Gold – Outshift by Cisco and WANT Branding

Silver – Michigan State Dept of Health Sciences with MSU Health Care and Monigle

 

Best naming strategy (new name)

Gold – Human Rights Campaign (HRC) and Landor

Silver – Nexxen and Starfish Co.

Bronze – &Partners and HLK

Bronze – Aptia and Living Group

Highly commended – MN8 and Thackway McCord

 

Best naming strategy (rename)

Silver – Onity and Thackway McCord

Bronze – Lumenalta and Fazer

 

Best naming strategy (naming system)

Gold – Cisco and Northbound

 

TYPE

Best corporate rebrand following a merger or acquisition

Gold – Nexxen and Starfish Co.

Silver – Ollion and Matchstic

Bronze – AdsWizz and Fazer

Bronze – R1 RCM and DeSantis Breindel

Highly commended – Arq and WANT Branding

 

Best brand development project to reflect a change of mission, values or positioning

Gold – West Loop Community Organization (WLCO) and Landor

Silver – Kellanova and Brunswick Group

Silver – Simply Good Foods and CBX

Bronze – Gener8 and Sustena, a Pariveda Company

Bronze – Microsoft Brand Team and Design Studio

 

Best brand consolidation

Gold – LEGO and Interbrand

Silver – Bayer and HLK

Silver – SmartBear

 

Best rebrand of a digital property

Gold – West Loop Community Organization (WLCO) and Landor

Silver – Schulte Roth & Zabel and Agenda with RubyLaw

Bronze – BNP Paribas Open and Work & Co

Bronze – Cosette/Vyleesi and Starfish Co.

Highly commended – Reddit and Pentagram

 

Best employer brand

Gold – Microsoft Brand Team

Silver – Udemy and PINK SQUID LTD

Bronze ­– Border States and Joe Smith

 

AUDIO

Best audio brand

Gold – Corona (Global) and Made Music Studio

Silver – IBM and Antfood

Silver – Instacart and Antfood

Bronze – ATB and Sonic Lens

Bronze – Compassion International and Sixième Son – A unique sound for a good cause

Bronze – General Mills / Cinnamon Toast Crunch™ and Made Music Studio

 

Best sonic brand evolution

Gold – TRESemmé and Big Sync Music Ltd

Bronze – ATB and Sonic Lens

 

WRAPPED

Best use of packaging (glass)

Silver – J.P. Wiser’s / Pernod Ricard and JDO Global

 

Best use of packaging (print and card)

Gold – BKKB Ventures and London : Los Angeles

Silver – Colgate-Palmolive

 

Best use of packaging (other)

Gold – Dove VitaminCare+ / Unilever and JDO Global

Gold – El Jimador and Nominee

Silver – PepsiCo – Doritos Solid Black 2023

Bronze – Cucina Moderna / Mizkan and JDO Global

Bronze – PepsiCo – Doritos Pride All Year

 

Best use of packaging (limited edition)

Gold – Absolut Mosaik / Pernod Ricard and JDO Global

Silver – PepsiCo – Lays Dungeons and Dragons

Bronze – PepsiCo – Pepsi HBU Culture Can

Highly commended – PepsiCo – Smartfood Valentines Day Influencer Kit

 

Best use of sustainable packaging

Gold – PepsiCo – Frito Lay Super Bowl LVII Compostable Bags 2023

 

SECTOR 

Best visual identity by a charity, NGO or NFP

Gold – West Loop Community Organization (WLCO) and Landor

Silver – American Library Association (ALA) and Landor

Bronze – Ford Foundation and Hyperakt

Bronze – The New York Community Trust and Hyperakt

Bronze – United Nations and Burson

 

Best visual identity from the education sector

Gold – Learn Fresh, EcoTour and Nominee

Silver – Beating the Odds and Agenda

 

Best visual identity from the energy and utilities sector

Gold – Cadiz and Sustena, a Pariveda Company

Gold – Relevate Power and Brandpie

Silver – Arcadium Lithium and Teneo

Bronze – LS Power and Prophecy

Bronze – MN8 and Thackway McCord

 

Best visual identity from the engineering and manufacturing sector

Gold – High Liner Foods and WMH&I

Silver – Gener8 and Sustena, a Pariveda Company

Bronze – ALCEA and GW+Co

 

Best visual identity from the farming and agricultural sector

Gold – Rain Bird and Matchstic

Silver – Bayer and HLK

 

Best visual identity from the financial services sector

Gold – Sola Payments and Monigle

Gold – Wisdom and A LINE Studio

Silver – Paysafe

Bronze – &Partners and HLK

Bronze – State Street and Lippincott

Highly commended – Onity and Thackway McCord

Highly commended – Tradeweb and Living Group

 

Best visual identity from the FMCG, food and beverage sector

Gold – Kellanova and Brunswick Group

Silver – BKKB Ventures and London : Los Angeles

Silver – Canada Dry and CBX

Bronze – El Jimador and Nominee

Bronze ­– PepsiCo – Starry Visual Identity

 

Best visual identity from the healthcare, pharmaceutical and wellbeing sector

Gold – Cosette/Vyleesi and Starfish Co.

Silver – ConvenientMD and BRIGADE

Silver – Health Care Service Corporation and Design Bridge and Partners

Bronze – Andrus on Hudson and Joe Smith

Bronze – R1 RCM and DeSantis Breindel

Highly commended – Vitafusion and CBX

 

Best visual identity from the professional services sector (advisors and consultants)

Gold – Aptia and Living Group

Gold – Tensure and Matchstic

Silver – Talent Solutions and we-do-co

Bronze – Chartis and Brandpie

Bronze – The Kaleidoscope Group and DeSantis Breindel

Highly commended – Verian and Monigle

 

Best visual identity from the professional services sector (legal and accountancy)

Gold – Schulte Roth & Zabel and Agenda

Silver – Kelley Drye and Living Group

 

Best visual identity from the property, construction and facilities management sector

Gold – Meatpacking District and Base Design

Silver – Lincoln Property Company and Prophecy

Bronze – 10 Bryant and Starfish Co.

 

Best visual identity from the public sector

Gold – Town of Telluride and Monigle

 

Best visual identity from the retail sector

Gold – LEGO and Interbrand

Silver – Vornado and Starfish Co.

 

Best visual identity from the sports, travel, leisure and tourism sector

Gold – USRowing and Prophecy

Silver – Hotel Nikko and London : Los Angeles

Silver – New York Golf Club and Landor

Bronze – Casinos.com and Matchstic

Bronze – Mondee and Interbrand

 

Best visual identity from the technology, media and telecommunications sector

Gold – Nexxen and Starfish Co.

Silver – Leidos and IMP

Bronze – AdsWizz and Fazer

Bronze – Reddit and Pentagram

 

Best visual identity from the transport and logistics sector

Gold – Bombardier and Lippincott

Silver – Miebach and DeSantis Breindel

 

SPECIAL RECOGNITION

Brand strategist of the year

Winner – Julie Doughty – Landor

Finalist – Christina Frayne – SGK

Finalist – Kayla Risch – Colgate-Palmolive

 

Creative director of the year

Winner – Harlie Brindak – Brunswick Group

Finalist – Luis Aboyte – Landor

Finalist – Ada Mayer – Landor

 

Young contender of the year

Winner – Ivan Delgado – Landor

Finalist – Jalen Barr – Landor

Finalist – Noa Beatty – SGK

 

GRAND ACCOLADES

Best overall visual identity

Winner – LEGO and Interbrand

 

Grand prix

Winner – West Loop Community Organization (WLCO) and Landor