UK dairy supplier Freshways targets independent retailers with rebrand

Founded in 1990 as a small milk wholesaler, Freshways has since grown to become one of the UK’s largest liquid dairy suppliers. However, it required an identity update after finding itself at a crossroads due to operational challenges brought about by the Covid-19 pandemic. Freshways called on creative agency White Bear Studio to craft a rebrand that speaks to what its customers care about most: speed of delivery and customer service. Focusing on independent retailers, the revised brand strategy positions Freshways as your local superhero, ensuring you’re never short of fresh milk.