VetPartners rebrand aims to evoke integrity and excellence

The leading vet care network in Australia and New Zealand turned to Hulsbosch to help devise an identity update that could aptly signal the brand’s long-term vision of setting new standards in excellence.

The independent branding and design agency was responsible for crafting core logo assets, brand guidelines and supporting the brand rollout itself. VetPartners’ revised identity aims to strike a balance between professionalism and dynamism, and was informed by intentions to make the brand a ‘movement for vets and pets’. In doing so, the rebrand hopes to elicit a sense of integrity, excellence, community and care.

Carolyn Pitt, client strategy director at Hulsbosch, says, “We designed the new VetPartners brand to encapsulate the essence of a dynamic, caring movement that serves both vets and pet owners. It is modern and distinctive, and together with the refreshed colour palette and new graphic elements, reinforces VetPartners' leadership and commitment to integrity and excellence in animal care.”

Stephen Druce, chief customer officer at VetPartners Australia and New Zealand, adds, “The creation of a new brand identity is a critical step in our journey and reflects our vision for the future. We are committed to setting new standards of excellence and care within the veterinary industry, and this rebrand will help unite our community under a shared purpose. It empowers us to move forward with confidence as we continue to grow and evolve as an industry leader.”