Vietnamese super app MoMo undergoes complete brand transformation

E-wallet app MoMo launched a rebrand with the help of M-N Associates that aims to encapsulate the company’s essence and broaden its reach. With MoMo's business operations underlining a push in Vietnam towards becoming a cashless society, its new design system draws inspiration from paper banknotes. Their textures, colours, layers and patterns were then translated into a digital format. The updated MoMo logo, meanwhile, only underwent a slight adjustment from the previous design, but was refined for a more modern look.