Winners announced at Transform Awards Asia 2024

For over a decade, the Transform Awards has reflected the very best work in brand strategy and development on the Asian continent. Tonight, Transform was proud to announce this year’s winners who demonstrated outstanding creativity in the field of rebranding and brand development.

Taking home the Transform’s top prize, the ‘Grand prix,’ and cementing its place as the best project at this year’s Asia Awards was Pernod Ricard and MetaDesign China Limited. By taking cues from the natural world, the Chinese whisky brand’s identity won over judges, with one describing the project as “a new cultural icon” in the market. A worthy winner on the night, Pernod Ricard and MetaDesign China also won a further three Gold awards, demonstrating just how excellent the work was.

A very different project, but also a big winner on the night, was Ban Mai Theater and InSpace Creative. The Vietnamese children’s theatre won over judges with its “bold and playful” design, leading to the project winning the “Best overall visual identity” trophy, along with scooping up Gold in ‘Best visual identity from the sports and leisure sector.’

Other big winners on the night included Jigsaw Brand Consulting’s Rutu Mody-Kamdar winning ‘Brand strategist of the year’ and Conran Design Group’s Mayuri Nikumbh scooping up ‘Creative director of the year.’ Elsewhere, Sreerag Praful, also from Conran Design Group, won ‘Young contender of the year’.

The winners were announced tonight at the wonderful Hilton Singapore Orchard. The full list of winners is as follows:

 

CONTENT

Best use of a visual property

Gold – Pernod Ricard and MetaDesign China Limited

Silver – DigiPlus Interactive Corp and Landor

Silver – Japfa Best and Landor

Bronze – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

 

Best brand architecture solution

Gold – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Silver – Trinasolar and Interbrand

Highly commended – Nestlé Waters Vietnam and CBA Design Asia – La Vie

 

Best brand experience

Gold – International Cricket Council and WiteKite

Silver – Tata CliQ and Landor

Bronze – Huawei and Landor

Bronze – PepsiCo – Gatorade Dream Court Guizhou

Bronze – TATA.ev and Landor

 

Best wayfinding or signage

Gold – MTR Corporation and Landor

Bronze – Incaier and Siegel+Gale

 

Best use of audio branding

Gold – TATA.ev and Landor

Gold – Ujjivan and Unmute

Silver – M1 and Sixième Son

 

Best use of typography

Gold – Bathsense, by Asian Paints and Landor

Bronze – DigiPlus Interactive Corp and Landor

 

Best expression of a brand on social media channels

Silver – Bayer Elevit and Ylab Limited.

Bronze – Hilton International Asia Pacific Pte Ltd and LABBRAND

 

PROCESS

Best implementation of brand development project

Gold – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Silver – Meesho and Landor

 

Best localisation of an international brand

Gold – Vaseline® and Lonsdale Design

Silver – Nestlé Vietnam and CBA Design Asia – MILO

Bronze – Bayer Elevit and Ylab Limited.

Bronze – Nutro, Mars Foods (China) Co., Ltd. and ShinyBay

 

STRATEGY

Best creative strategy

Gold – Reset, Venus Remedies and Landor

Bronze – Tyger Capital and Conran Design Group

 

Best brand evolution (business)

Gold – Granite Asia and Studio Everywhere

Silver – RC Cola     

Bronze – SonoScape and Siegel+Gale

 

Best brand evolution (consumer)

Gold – Larah by Borosil and The Clearing

Gold – Vaseline® and Lonsdale Design

Silver – Yeo's and Dragon Rouge

Bronze – China United Airlines and Prophet

Bronze – Unilever POND'S and 1HQ Brand Agency Singapore

 

Best brand evolution (corporate)

Gold – SkyMavis and Bratus Agency

Silver – DigiPlus Interactive Corp and Landor

 

Best strategic or creative development of a new brand

Gold – Pernod Ricard and MetaDesign China Limited

Silver – TATA.ev and Landor

Bronze – Granite Asia and Studio Everywhere

Bronze – Hyphen (PEP Technologies) and Conran Design Group

Bronze – Tyger Capital and Conran Design Group

 

Best development of a new brand within an existing brand portfolio

Gold – Diageo India and Butterfly Cannon

Silver – Diageo India and Design Bridge and Partners – X Series by McDowell's & Co

Bronze – Brown Table Culture and Count To Ten

Bronze – Diageo India and Design Bridge and Partners – McDowell's & Co Distiller's Batch Indian Single Malt

 

TYPE

Best corporate rebrand following a merger or acquisition

Silver – CGDG and Interbrand

 

Best brand development project to reflect a change of mission, values or positioning

Gold – DTDC and Landor

Silver – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Bronze – DigiPlus Interactive Corp and Landor

Bronze – Hisense and Interbrand

 

Best brand consolidation

Gold – INJA and Siegel+Gale

Silver – SWIGGY and Jigsaw Brand Consultants

 

Best rebrand of a digital property

Silver – The Swaddle and Nightjar

 

Best employer brand

Gold – DFS and Prophet

 

WRAPPED

Best use of packaging (glass)​

Gold – Tanglin Cacao Gin and Kiilat Creative

Bronze – Diageo India and Design Bridge and Partners

 

Best use of packaging (other)

Gold – Hyphen (PEP Technologies) and Conran Design Group

Gold – Yeo's and Dragon Rouge

Silver – NAFOODS and Bratus Agency

Bronze – OCANY and Bratus Agency

Bronze – Shinzu'i WHITEssentials and Kiilat Creative

Bronze – Tempo and Interbrand

 

Best use of packaging (limited edition)

Gold – Diageo India and Butterfly Cannon

Silver – Mobil 1 and Siegel+Gale

Bronze – Diageo India and Design Bridge and Partners

 

SECTOR

Best visual identity from the automotive sector

Silver – Lynk&Co and Siegel+Gale

 

Best visual identity by a charity, NGO or NFP

Silver – Zijiang Foundation and TAAS Sustainable Design Consulting Co.,Ltd

 

Best visual identity from the education sector

Gold – Uprio and Conran Design Group

 

Best visual identity from the energy and utilities sector

Silver – CGDG and Interbrand

Bronze – SIGENERGY and Pinbrand

 

Best visual identity from the financial services sector

Gold – Granite Asia and Studio Everywhere

Silver – YIXIN and Siegel+Gale

Bronze – Tyger Capital and Conran Design Group

 

Best visual identity from the FMCG sector

Gold – NAFOODS and Bratus Agency

Silver – OCANY and Bratus Agency

Silver – YUTANG and DuoooBrand

Bronze – Lakmē by Unilever India and JDO Global

Bronze – Unilever POND'S and 1HQ Brand Agency Singapore

 

Best visual identity from the food and beverage sector

Gold – Pernod Ricard and MetaDesign China Limited

Gold – Yeo's and Dragon Rouge

Silver – Diageo India and Design Bridge and Partners

Silver – PepsiCo – Lay’s Smiles Thailand 2024

Bronze – Hindustan Unilever and Elmwood Brand Consultancy Singapore

Bronze – MoFree by Dali Food Group and JDO Global

 

Best visual identity from the industrial and basic materials sector

Bronze – CUMIC and DuoooBrand

 

Best visual identity from the lifestyle and wellbeing sector

Gold – Reset, Venus Remedies and Landor

Silver – Midea and Interbrand

Bronze – Hyphen (PEP Technologies) and Conran Design Group

 

Best visual identity from the sports and leisure sector

Gold – Ban Mai Theater and InSpace Creative

Bronze – HIMEX and DuoooBrand

Bronze – International Cricket Council and WiteKite

 

Best visual identity from the technology, media and telecommunications sector

Gold – Digital Nasional Berhad and Dragon Rouge

Silver – Sugarbox and Landor

Bronze – Hisense and Interbrand

 

Best visual identity from the transport and logistics sector

Gold – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates

Gold – INJA and Siegel+Gale

Silver – Destin-Link Supply Chain Management (Beijing) Co., Ltd and MetaDesign China Limited

Bronze – China United Airlines and Prophet

 

SPECIAL RECOGNITION

Brand strategist of the year

Winner – Rutu Mody-Kamdar – Jigsaw Brand Consultants

 

Creative director of the year

Winner – Mayuri Nikumbh – Conran Design Group

 

Young contender of the year

Winner – Sreerag Praful – Conran Design Group

 

GRAND ACCOLADES

Best overall visual identity

Winner – Ban Mai Theater and InSpace Creative

 

Grand prix

Winner – Pernod Ricard and MetaDesign China Limited