Winners announced at Transform Awards Asia 2024
For over a decade, the Transform Awards has reflected the very best work in brand strategy and development on the Asian continent. Tonight, Transform was proud to announce this year’s winners who demonstrated outstanding creativity in the field of rebranding and brand development.
Taking home the Transform’s top prize, the ‘Grand prix,’ and cementing its place as the best project at this year’s Asia Awards was Pernod Ricard and MetaDesign China Limited. By taking cues from the natural world, the Chinese whisky brand’s identity won over judges, with one describing the project as “a new cultural icon” in the market. A worthy winner on the night, Pernod Ricard and MetaDesign China also won a further three Gold awards, demonstrating just how excellent the work was.
A very different project, but also a big winner on the night, was Ban Mai Theater and InSpace Creative. The Vietnamese children’s theatre won over judges with its “bold and playful” design, leading to the project winning the “Best overall visual identity” trophy, along with scooping up Gold in ‘Best visual identity from the sports and leisure sector.’
Other big winners on the night included Jigsaw Brand Consulting’s Rutu Mody-Kamdar winning ‘Brand strategist of the year’ and Conran Design Group’s Mayuri Nikumbh scooping up ‘Creative director of the year.’ Elsewhere, Sreerag Praful, also from Conran Design Group, won ‘Young contender of the year’.
The winners were announced tonight at the wonderful Hilton Singapore Orchard. The full list of winners is as follows:
CONTENT
Best use of a visual property
Gold – Pernod Ricard and MetaDesign China Limited
Silver – DigiPlus Interactive Corp and Landor
Silver – Japfa Best and Landor
Bronze – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
Best brand architecture solution
Gold – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
Silver – Trinasolar and Interbrand
Highly commended – Nestlé Waters Vietnam and CBA Design Asia – La Vie
Best brand experience
Gold – International Cricket Council and WiteKite
Silver – Tata CliQ and Landor
Bronze – Huawei and Landor
Bronze – PepsiCo – Gatorade Dream Court Guizhou
Bronze – TATA.ev and Landor
Best wayfinding or signage
Gold – MTR Corporation and Landor
Bronze – Incaier and Siegel+Gale
Best use of audio branding
Gold – TATA.ev and Landor
Gold – Ujjivan and Unmute
Silver – M1 and Sixième Son
Best use of typography
Gold – Bathsense, by Asian Paints and Landor
Bronze – DigiPlus Interactive Corp and Landor
Best expression of a brand on social media channels
Silver – Bayer Elevit and Ylab Limited.
Bronze – Hilton International Asia Pacific Pte Ltd and LABBRAND
PROCESS
Best implementation of brand development project
Gold – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
Silver – Meesho and Landor
Best localisation of an international brand
Gold – Vaseline® and Lonsdale Design
Silver – Nestlé Vietnam and CBA Design Asia – MILO
Bronze – Bayer Elevit and Ylab Limited.
Bronze – Nutro, Mars Foods (China) Co., Ltd. and ShinyBay
STRATEGY
Best creative strategy
Gold – Reset, Venus Remedies and Landor
Bronze – Tyger Capital and Conran Design Group
Best brand evolution (business)
Gold – Granite Asia and Studio Everywhere
Silver – RC Cola
Bronze – SonoScape and Siegel+Gale
Best brand evolution (consumer)
Gold – Larah by Borosil and The Clearing
Gold – Vaseline® and Lonsdale Design
Silver – Yeo's and Dragon Rouge
Bronze – China United Airlines and Prophet
Bronze – Unilever POND'S and 1HQ Brand Agency Singapore
Best brand evolution (corporate)
Gold – SkyMavis and Bratus Agency
Silver – DigiPlus Interactive Corp and Landor
Best strategic or creative development of a new brand
Gold – Pernod Ricard and MetaDesign China Limited
Silver – TATA.ev and Landor
Bronze – Granite Asia and Studio Everywhere
Bronze – Hyphen (PEP Technologies) and Conran Design Group
Bronze – Tyger Capital and Conran Design Group
Best development of a new brand within an existing brand portfolio
Gold – Diageo India and Butterfly Cannon
Silver – Diageo India and Design Bridge and Partners – X Series by McDowell's & Co
Bronze – Brown Table Culture and Count To Ten
Bronze – Diageo India and Design Bridge and Partners – McDowell's & Co Distiller's Batch Indian Single Malt
TYPE
Best corporate rebrand following a merger or acquisition
Silver – CGDG and Interbrand
Best brand development project to reflect a change of mission, values or positioning
Gold – DTDC and Landor
Silver – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
Bronze – DigiPlus Interactive Corp and Landor
Bronze – Hisense and Interbrand
Best brand consolidation
Gold – INJA and Siegel+Gale
Silver – SWIGGY and Jigsaw Brand Consultants
Best rebrand of a digital property
Silver – The Swaddle and Nightjar
Best employer brand
Gold – DFS and Prophet
WRAPPED
Best use of packaging (glass)
Gold – Tanglin Cacao Gin and Kiilat Creative
Bronze – Diageo India and Design Bridge and Partners
Best use of packaging (other)
Gold – Hyphen (PEP Technologies) and Conran Design Group
Gold – Yeo's and Dragon Rouge
Silver – NAFOODS and Bratus Agency
Bronze – OCANY and Bratus Agency
Bronze – Shinzu'i WHITEssentials and Kiilat Creative
Bronze – Tempo and Interbrand
Best use of packaging (limited edition)
Gold – Diageo India and Butterfly Cannon
Silver – Mobil 1 and Siegel+Gale
Bronze – Diageo India and Design Bridge and Partners
SECTOR
Best visual identity from the automotive sector
Silver – Lynk&Co and Siegel+Gale
Best visual identity by a charity, NGO or NFP
Silver – Zijiang Foundation and TAAS Sustainable Design Consulting Co.,Ltd
Best visual identity from the education sector
Gold – Uprio and Conran Design Group
Best visual identity from the energy and utilities sector
Silver – CGDG and Interbrand
Bronze – SIGENERGY and Pinbrand
Best visual identity from the financial services sector
Gold – Granite Asia and Studio Everywhere
Silver – YIXIN and Siegel+Gale
Bronze – Tyger Capital and Conran Design Group
Best visual identity from the FMCG sector
Gold – NAFOODS and Bratus Agency
Silver – OCANY and Bratus Agency
Silver – YUTANG and DuoooBrand
Bronze – Lakmē by Unilever India and JDO Global
Bronze – Unilever POND'S and 1HQ Brand Agency Singapore
Best visual identity from the food and beverage sector
Gold – Pernod Ricard and MetaDesign China Limited
Gold – Yeo's and Dragon Rouge
Silver – Diageo India and Design Bridge and Partners
Silver – PepsiCo – Lay’s Smiles Thailand 2024
Bronze – Hindustan Unilever and Elmwood Brand Consultancy Singapore
Bronze – MoFree by Dali Food Group and JDO Global
Best visual identity from the industrial and basic materials sector
Bronze – CUMIC and DuoooBrand
Best visual identity from the lifestyle and wellbeing sector
Gold – Reset, Venus Remedies and Landor
Silver – Midea and Interbrand
Bronze – Hyphen (PEP Technologies) and Conran Design Group
Best visual identity from the sports and leisure sector
Gold – Ban Mai Theater and InSpace Creative
Bronze – HIMEX and DuoooBrand
Bronze – International Cricket Council and WiteKite
Best visual identity from the technology, media and telecommunications sector
Gold – Digital Nasional Berhad and Dragon Rouge
Silver – Sugarbox and Landor
Bronze – Hisense and Interbrand
Best visual identity from the transport and logistics sector
Gold – GIAO HÀNG TIẾT KIỆM (GHTK) and M — N Associates
Gold – INJA and Siegel+Gale
Silver – Destin-Link Supply Chain Management (Beijing) Co., Ltd and MetaDesign China Limited
Bronze – China United Airlines and Prophet
SPECIAL RECOGNITION
Brand strategist of the year
Winner – Rutu Mody-Kamdar – Jigsaw Brand Consultants
Creative director of the year
Winner – Mayuri Nikumbh – Conran Design Group
Young contender of the year
Winner – Sreerag Praful – Conran Design Group
GRAND ACCOLADES
Best overall visual identity
Winner – Ban Mai Theater and InSpace Creative
Grand prix
Winner – Pernod Ricard and MetaDesign China Limited
