Australian frozen yoghurt brand undergoes packaging redesign as it enters major retail stores

Yo-Chi was founded in the Melbourne suburb of Balaclava in 2012 with the mission of bringing delicious frozen yoghurt to a space where people of all ages feel welcome. With the company planning to expand and launch its products in major retailers, it asked Sydney-based brand design agency Percept to create new packaging that reflects the joy of Yo-Chi’s in-store experience. Hoping to also appeal to a wider audience, the new design is clean and simple, strengthening its brand assets.