Beyond decoration: How environmental graphics help shape the workplace
Michael Davies, heads of graphics at GRAPHIC:SR, discusses environmental graphics and explains how they can reflect a brand’s identity.
In the evolving landscape of workplace design, environmental graphics are increasingly recognised as a crucial element that goes beyond merely creating visual interest to shape the experience of spaces. At GRAPHIC:SR, Sheppard Robson's graphic design specialists, we have experienced how these elements – from signage and wayfinding to art and use of colour – can help spaces feel like they truly and comprehensively belong to an organisation.
Environmental graphics have the ability to shape how people navigate and experience space. Whether through immersive artwork or refined small details, these visual elements fundamentally impact how comfortable and intuitive a space feels. Thoughtfully designed graphics blur the boundaries between design disciplines, fully integrating into spaces and adding cohesion to the overall design direction. They’re also a great way to incorporate moments of delight, which shouldn’t be underestimated.
Collaboration sits at the heart of effective workplace graphics, with interior designers and architectural teams working together to create spaces with distinct personality. The process begins by aligning with the broader design team, identifying strategic opportunities for wall art, manifestations and wayfinding that enhance the project's vision.
The key to an effective wayfinding strategy lies in weaving navigation seamlessly into a building's fabric. Taking a macro view of buildings – analysing key entrances and vertical circulation – enables precise mapping of where guidance is needed. This develops into what we term a 'trickledown breadcrumb route'. While there's often pressure to over-signpost, our experience shows that instilling confidence through minimal, strategic direction proves more effective – often reducing six or seven signs to just two.
Our work at BBC Broadcasting House exemplifies this approach. Strategic use of colour palettes delineates different floors, while simple icons replace text for intuitive navigation. The result is a building that has such a happy environment; it’s totally in sync with the BBC’s identity but it’s also incredibly user-friendly.
The evidence is clear: people naturally gravitate towards workplaces that enhance wellbeing. This principle now drives workplace design, with inclusivity as a cornerstone. Environmental graphics play a crucial role, particularly in how colour affects user experience. Our research into colour theory reveals how high-contrasting colours can create visual noise and discomfort, informing more nuanced design decisions.
Fundamentally, people gravitate towards workplaces that give them a sense of calm and wellbeing. It’s been such a noticeable shift as designers to see workplaces being seen increasingly as an extension of the home, as well as a space that enables teams to do their best work.
For us, being integrated with architectural and interior design teams provides a unique insight that influences every project. This position enables seamless integration of graphics into the overall design process, ensuring authentic expression of client identity – capturing personality, passion and broader objectives. This collaborative approach, grounded in knowing when less is more, consistently produces more refined and effective outcomes.
Environmental graphics are instrumental in shaping workplace environments that are inclusive, intuitive and inherently reflective of a brand’s identity. Embracing a multidisciplinary approach ensures that these elements not only serve functional needs but also contribute to the storytelling and experience of the workplace.
